Corporate eCommerce and Marketing Manager

Works with the Corporate Director of eCommerce & Marketing to ensure that PHM and its resorts initiate and maintain a leading edge in eCommerce, social media, reputation management and marketing strategies, relative to each resort’s competitive set and the industry; while keeping PHM visible to the public and within the industry trades.

Responsibilities:

• Utilize website CMS to regularly audit and update content on resort websites
• Development of promotional strategies to drive direct bookings and increase website conversion
• Manage partner agencies on multi-channel paid media strategy, including PPC, DRM, display, social media, ad copy, headlines, site links, etc.
• Partner with contracted agency to monitor current SEO strategy and to make adjustments as needed on each website as well as all relevant listings, including content marketing
• Management of content across core OTA and top search sites
• Analysis of each campaign deployed to report ROI and utilize the data to adjust the approach
• Activation of OTA paid media opportunities during distressed periods

• Build and deploy promotional, resort special events and holiday activities and transactional email campaigns
• Continuously A/B Test email campaigns to ensure highest possible performance
• Proofread emails for clarity, grammar and spelling
• Create workflows that trigger throughout the customer lifecycle to maximize sales and create loyalty (look to book/ browse abandonment, etc.)
• Analyze and report on email campaign performance
• Ensure emails follow industry standards and best practices

• Create monthly social media plan for all resorts and manage all organic postings on Facebook, Instagram and Twitter
• Respond to all social media direct messages and comments in public view with a sense of urgency
• Assist in identifying social media influencer opportunities and organize itinerary in collaboration with the resorts
• Creation of ongoing UGC and photo advocacy seasonal campaigns that are appropriately themed for each resort
• Analyze and report on monthly follower metrics
• Shared reputation management responsibility on TripAdvisor, Google MB, OTAs and Yelp
• Shared graphic design responsibility for all digital and print assets
• Assists with planning of photo shoots and photographer selection
• Must be able to quickly change project focus based on hotel and owner requests
• Communicate effectively with all departments and team members.
• Maintain a high level of professional appearance, demeanor, ethics and image of self and subordinates.
• Develop and maintain positive working relationships with our vendors to ensure best price and quality of work/goods delivered that also yield a respective ROI to the resorts and company.
• Instill professionalism to all staff.
• Maintain positive guest relations at all times.
• Expedite special projects as requested within the timeframe as required.
• Operate in compliance with all local, state and federal laws and government regulations.

Requirements:

• Required experience in graphic design utilizing the Adobe Creative Cloud suite of solutions
• Working knowledge of Google Analytics
• Experience utilizing social media platforms
• Experience utilizing a CRM solution
• 3 – 5 years of experience in the hospitality industry, preferably in the Orlando market

Job Type: Full-time

Pay: $0.00 per year

Benefits:

• Dental insurance
• Employee assistance program
• Employee discount
• Health insurance
• Life insurance
• Paid time off
• Vision insurance

Education:

• Bachelor's (Preferred)

Work Location:

• Multiple locations

Company's website:

• www.phmcareers.com

Remotely: