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Posted February 10, 2021
Baker Publishing Group

Content Marketing Coordinator

Baker Publishing Group
Grand Rapids, MI, USA ⚠ [Archived] No Longer Accepting Applicants

Content Marketing CoordinatorReports to: Marketing Manager Department: RetailLocation: Kentwood FLSA: Non-exemptShift: Part-Time Pay Grade: R-2Primary Responsibilities:Support the marketing department with the planning, executing, and tracking of content marketing initiatives on BakerBookHouse.com, including the curation, creation, and deployment of graphic, video, and text-based product content.

  • Independently create and manage a content editorial calendar for the Marketing Manager.
  • Consult with department buyers to obtain information on products.
  • Develop story or content ideas, considering appeal, audience personas, market receptivity, etc.
  • Consult with industry publishers to obtain content marketing assets.
  • Utilize Photoshop & InDesign software to design creative graphics, assets, photos, and layouts that adhere to the BBH Brand Guide.
  • Develop copy, writing to customers in their terms so that the advertiser's sales message is more readily received.
  • Allocate space for copy, photos, graphics, videos, or other content according to space parameters and copy significance, using knowledge of layout principles.
  • Monitor trends in digital content marketing, applications, design, and strategy; participate in on-going training.
  • Develop and expand community and influencer outreach efforts.
  • Analyze campaign results, traffic, and analytics, and compile reports showing results (KPI measurements & ROI).
  • Proofread, restructure, and edit articles, interviews, book reviews, and blog posts by content creators.
    • Verify facts, dates, and statistics within copy using standard reference sources.
    • Mark copy to indicate and correct errors in type, arrangement, grammar, punctuation, or spelling using track changes in Microsoft Word.

Other tasks not on this list may be assigned.Qualifications:The requirements listed below are representative of the knowledge, skill, and/or ability required. Reasonable accommodations may be made to enable individuals with disabilities to perform the essential functions.

  • English Language – Advanced knowledge of the structure and content of the English language.
  • Sales and Marketing – Knowledge of principles and methods for showing, promoting, and selling products.
  • Sociability – Ability to provide outstanding service to others & work in a friendly non-competitive environment.
  • Communications and Media — Knowledge of media production, communication, and dissemination techniques and methods. This includes alternative ways to inform and entertain via written, oral, and visual media.
  • Attention to Detail – Job requires being careful about detail and thorough in completing work tasks.
  • Adaptability/Flexibility – Job requires being open to change (positive or negative) in the workplace.
  • Tools & Technology – Working knowledge of Microsoft Office applications, Mailchimp, Google Drive, and Photoshop, and a basic understanding of CRM (customer relationship manager).

Job Requirements:Education: 4-year bachelor’s degree in Marketing, English, or related field.Experience: 1-2 years of previous work-related skill, knowledge, or experience is required for this occupation.