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Posted February 10, 2021
SLANG Worldwide

Social Media Associate

SLANG Worldwide
Denver, CO, USA ⚠ [Archived] No Longer Accepting Applicants
Compensation: $50,000 to $55,000 Annually

Company Overview

As a leading cannabis-focused consumer packaged goods company, SLANG Worldwide is focused on acquiring and developing market-proven regional brands while also creating new brands that exceed the expectations of cannabis consumers. SLANG is a public company listed on the Canadian Securities Exchange (CNXS: SLNG). As part of a new and fast growing company, you will have the opportunity to own projects and make lasting impacts on how we shape SLANG. Our employees are passionate about what we do and dedicated to our overall mission of creating a lasting cannabis legacy built on a foundation of strong partnerships, branded products and proven processes.

Job Summary

SLANG Worldwide is looking for a Social Media Associate to join its team, helping to organically grow audiences for our house of brands (6 brands) across a variety of branded mediums. The ideal person for this role is a blend of strategic and creative, outgoing and analytical, a cannabis enthusiast and lifelong learner. You’ll leverage the communication goals and personalities of each brand to develop relevant and engaging content across our portfolio of brands. This person should have a good eye for design, have strong creative writing skills and be able to think strategically about how to best structure and develop content for success. As our in-house social butterfly, this person will also be actively reaching out to our audiences across platforms to organically build trust and develop relationships for both our B2B and B2C audiences.

The person who will succeed in this role will be passionate about the cannabis industry, the power of community and strength of social proof coupled with strong strategic and creative skills to drive results.

Responsibilities & Duties

  • Plan, develop and manage posting Instagram posting schedule for 6 brands 2-3x a week, plus stories & 1-2x a week on corporate LinkedIn
  • Write captions for social posts
  • Ability & desire to create social content (like IG stories, TikTok & IG Lives)
  • Comfortable being a face of our social media platforms and confident in your ability to think creatively about how to foster communities for our brands
  • Actively engage with and organically grow audiences on social platforms
  • Source and foster influencer relationships that strategically align with our brands in key markets
  • Social listening for brands outside of direct consumer brand engagement
  • Seek opportunities to build and grow social followings on other platforms such as - Twitter, Pinterest, Facebook, TikTok, etc.

Required Qualifications

  • Experience running social media platforms with success of increasing followings by 5K+
  • Have a strong understanding of different social media platforms and the types of content and communications that perform best for those platforms
  • An outgoing personality that would be okay being a face of our social media platforms
  • Previous experience working with influencers and driving tangible ROI
  • Creative copy writing skills
  • An out of the box thinker who can develop strategies for organic growth where paid options are limited
  • A balance of both creative and strategic
  • Exceptional written and verbal communication skills
  • A strong attention to detail
  • Ability to manage and focus across projects

Bonus Points

  • Content production skills a plus
  • Previous experience working with Executives to author thought leadership content
  • Experience working in cannabis or CPG

Compensation & Benefits

  • Salary of $50-55k based on experience level
  • Medical, Dental, and Vision insurance
  • Life Insurance, STD, and LTD
  • ClassPass Corporate Wellness
  • 401k savings with a 2x employer match
  • Generous product discounts

Equal Opportunity

SLANG is an equal opportunity employer who celebrates diversity. Your gender, age, religion, sexual orientation, or skin color won’t make a difference here. If you’re smart and good at what you do, come as you are.