Event Sales & Partnerships Manager

Los Angeles

📍Hollywood, CA (On-Site Only)

About Passes

Passes is a rapidly growing tech platform designed to help creators pursue their entrepreneurial dreams and connect deeply with their communities. Founded by visionary tech leader Lucy Guo in 2022, Passes is scaling fast—powered by innovation, world-class talent, and a mission to empower creators at every stage.

As we continue expanding our footprint in the creator economy, we are building out a best-in-class events ecosystem centered around The Lilian, our headquarters and multi-purpose creative space for community events, productions, and partner activations.

Position Overview

We are seeking a dynamic, entrepreneurial Event Sales & Partnerships Manager to lead all revenue-driving initiatives tied to The Lilian and Passes-produced creator events. This role will own:

1. Space Rental Sales & Account Management

Renting out The Lilian—including our podcast studio, music studio, and event space—to external partners, creators, agencies, and brands.

2. Event Sponsorship Sales

Selling sponsorship packages for Passes-produced events including content houses (e.g., Coachella), seasonal events (e.g., Creator Holiday Party), creator workshops, and community programming.

3. Event Operations & Logistics

Acting as the bridge between the client and the internal Passes team to ensure flawless execution—from contracting through day-of event management.

This is a highly cross-functional, revenue-generating role ideal for someone who thrives in sales, partnerships, experiential events, and creator-centric environments.

Key Responsibilities

Event Space Sales & Rentals (The Lilian)

• Lead all inbound and outbound sales efforts to secure rentals for the Passes HQ event space, podcast studio, and music studio.
• Develop, maintain, and grow a strong pipeline of creators, production teams, agencies, and brand partners.
• Conduct tours, build proposals, draft contracts, and negotiate terms end-to-end.
• Own all rental logistics including schedules, AV needs, vendor coordination, check-ins/outs, and onsite support.
• Build repeatable rental processes to scale utilization and maximize revenue.

Event Sponsorship Sales & Brand Partnerships

• Package, pitch, and sell sponsorship integrations for Passes-owned events (e.g., Coachella content house, Creator Summits, seasonal events, workshops).
• Create compelling sponsorship decks, pricing models, and activation concepts grounded in creator community insights.
• Build and maintain relationships with brand partners, agencies, and experiential teams across verticals.
• Collaborate closely with the Marketing, Creator Success, and Production teams to align sponsorship deliverables with event programming.

Event Execution & Logistics

• Serve as the primary liaison for all rental and sponsorship clients—ensuring a white-glove experience from contract signing to day-of execution.
• Develop run-of-show documents, coordinate load-ins, manage vendor relationships, and support onsite operations as needed.
• Partner with internal teams including Production, Comms, Creator Success, and Finance to ensure seamless and professional execution.
• Maintain detailed documentation, invoices, contracts, calendars, and operational workflows.

Strategy, Reporting & Process Development

• Forecast rental and sponsorship revenue accurately and consistently.
• Track KPIs including space utilization, client retention, revenue performance, and sponsorship ROI.
• Conduct market research on competitive venues, experiential trends, and sponsorship best practices.
• Propose scalable systems to optimize The Lilian’s calendar, rental pricing, sponsorship packaging, and operational efficiency.

Qualifications

• 3–7+ years of experience in event sales, venue management, experiential marketing, partnerships, hospitality sales, or related fields.
• Proven track record in revenue-driving roles—selling venue rentals, sponsorships, or experiential activations.
• Strong understanding of event logistics, production workflows, and onsite operations.
• Exceptional communication, negotiation, and relationship-building skills.
• Highly organized, detail-oriented, and comfortable managing multiple projects simultaneously.
• Thrives in fast-paced, entrepreneurial environments with shifting priorities.
• Ability to work select evenings, weekends, and event days as needed.
• Proficiency in CRM (HubSpot/Salesforce), Tripleseat (or similar), Monday.com (or similar) Google Suite, decks, and basic financial documentation.
• Experience managing certificates of insurance (COIs) for all events to ensure third-party vendors meet required liability coverage.

Why Join Passes

• Competitive salary + performance-based commission structure.
• Comp range: $80,000 - $130,000 per year depending on experience
• Equity package.
• Comprehensive medical, dental, and vision benefits.
• Unlimited PTO.
• 401(k) with company match.
• Access to iconic creator talent, events, and experiences.
• Work at The Lilian—one of LA's most aesthetically inspiring creator HQ spaces.
• Accelerated career growth in one of the fastest-moving industries in the world.

✅ IMS Archive Intelligence — Powered by CREATORVERSED 10 years of creator economy hiring data. 22,000+ opportunity signals. zero ghost jobs. IMS Archive Intelligence Event Sales & Partnerships Manager at Passes, posted March 4, 2026, is preserved in the IMS creator economy archive. This represents one of the more recent additions to our verified opportunity database. Era Intelligence Posted in early 2026, this opportunity emerges during a pivotal moment for event-based creator monetization. The live events sector has rebounded beyond pre-pandemic levels, with creator-driven experiences becoming a primary revenue channel for digital personalities. Event partnerships now represent 30-40% of creator revenue streams for mid-tier influencers, making specialized partnership roles critical infrastructure for platforms facilitating these connections. Opportunity Signal While Event Sales & Partnerships Manager appears once under this specific title in the IMS archive, IMS has tracked 1,000+ signals for event, sales, and partnerships roles in the creator economy since 2016. This title represents an emerging label for a well-established function — a pattern common in the creator economy where role naming evolves faster than hiring practices. Note: Title standardization is still evolving in the creator economy. Role function matters more than title when evaluating opportunity signals — 1,000 related signals exist in the IMS archive for this core function. Salary Intelligence Based on this specific posting, Event Sales & Partnerships Manager roles command $80,000 — $130,000 annually. This represents competitive positioning within the creator economy partnership space, reflecting the revenue-generating nature of the function. This salary data comes from March 2026 posting, representing current market rates. Event-focused partnerships roles typically carry premiums due to the high-touch nature of live experience coordination and revenue accountability. Repost Signal IMS has tracked 2024 creator economy opportunity signals from Passes in the archive spanning 2024 to 2026. Each signal represents a moment in this company's creator economy hiring journey — preserved in the IMS archive as permanent market intelligence. IMS actively tracks and reposts verified opportunities in real time, making this archive the most complete record of creator economy hiring activity in the industry. Career Path Context Event Sales & Partnerships Manager typically attracts professionals from Partnership Development Coordinator or Creator Partnerships Associate backgrounds — those who understand both creator dynamics and revenue generation. The role commonly leads to Head of Partnerships or VP of Creator Relations positions, especially for professionals who can demonstrate measurable event revenue growth. Entry candidates often come from traditional event sales or creator marketing coordinator roles, bringing either live events expertise or creator relationship management experience to the hybrid function. Skills Intelligence 1. Live Event Coordination — Growing Demand. Creator-driven live experiences are exploding in 2026, requiring professionals who can bridge digital audiences with physical event logistics. 2. Revenue Partnership Structuring — Growing Demand. Complex rev-share models between creators, platforms, and venues demand sophisticated deal-making skills specific to creator economy dynamics. 3. Creator Relationship Management — Stable Demand. Understanding creator psychology, content calendars, and audience engagement patterns remains essential for successful event partnerships. 4. Event Sales Strategy — Growing Demand. Selling creator events requires different approaches than traditional corporate events — audience-first rather than budget-first sales methodologies. 5. Cross-Platform Promotion — Growing Demand. Successful event partnerships now require coordinated marketing across TikTok, Instagram, YouTube, and emerging platforms simultaneously. Employer Intelligence Competitive context. Companies hiring for Event Sales & Partnerships Manager roles are actively investing in creator economy talent — a signal of commitment to building or scaling creator marketing capabilities. Hiring recommendation. To attract top Event Sales & Partnerships Manager candidates, position the role around creative ownership and strategic impact. The strongest candidates have options — they choose companies that give them meaningful scope and direct access to leadership. Need help building your creator economy team? Visit creatorrecruiting.com ✅ IMS x CREATORVERSED Verified This opportunity has been hand-curated and verified by Influencer Marketing Society (IMS) and CREATORVERSED as a legitimate role in the creator economy. IMS has maintained the industry's most complete creator economy career archive since 2016 — 22,000+ opportunity signals tracked, zero ghost jobs, always. Explore more verified creator economy opportunities at influencermarketingsociety.com