Influencer Marketing Manager - North America

Preply is a global language learning marketplace, connecting 15,000 tutors with tens of thousands of students from all over the world.

Founded in 2012 and backed by some of the world’s leading investors, Preply is on a mission to shape the future of effective learning. Fueled by a belief that live engagement with a teacher is still the most effective way to learn a new skill, Preply is building a personalized learning space that will enable individual learners to reach their goals in the fastest way possible.

Powered by a tenfold increase in revenues over the last three years, Preply now has 220+ employees of over 37 nationalities based between Barcelona and Kyiv. Preply is driven by a culture of experimentation and data-driven learnings, focused on building best-in-class consumer and enterprise solutions.

As the company looks to increase momentum and scale geographically, this is a unique opportunity to join one of the most vibrant and attractive start-up communities in the world.

As a Influencer Marketing Manager, You Will

• Lead the definition and growth of Preply’s influencer marketing strategy in the US and Canada
  
• Design a programme of initiatives to amplify our brand story and establish Preply as one of the leading global brands in online language learning
  
• Build our influencer network through agency selection and management, as well as through direct influencer outreach
  
• Manage end-to-end campaign design and execution, from influencer selection and liaison to content creation and analysis/reporting
  
• Define, test and optimise commercial models, craft innovative campaigns, test new target audiences to ensure we deliver the highest possible exposure for our brand
  
• Develop a solid measurement framework and ensure deep understanding of campaign impact on brand metrics and KPIs (e.g. engagement and lessons booked)
  
• Build and maintain ongoing relationships with key influencers and brand ambassadors, engaging their communities in a collaborative, meaningful and creative way
  
• Work in collaboration with the growth teams (Performance, Brand and Content) to deliver coherent impactful cross channel campaigns and initiatives
  

What We Are Looking For

• 2+ years of experience in Influencer marketing and PR, preferably in hyper-growth and/or marketplace companies
  
• Deep understanding of the (US market) and the social media landscape
  
• Strong analytical and commercial acumen
  
• Structured planning and project management skills
  
• Creative storyteller with experience developing and distributing content through influencers, partners and brand ambassadors
  
• Proven experience building brand awareness through content optimisation across social platforms, leveraging each platform’s unique features and audiences
  
• A strong customer-centric mindset
  
• Can-do attitude, able to work independently, taking the initiative in a fast-changing work environment to get things off the ground
  
• Curiosity about Education and online Language Learning/Teaching marketplaces
  

What We Offer

• An opportunity for personal and professional growth, supported by high functioning teams, stellar investors and the exciting challenges that come with joining a company at the start of its growth trajectory
  
• An environment free of bureaucracy and corporate constraints; a culture where your opinion is highly valued and appreciated
  
• An open, collaborative, dynamic and international culture
  
• A monthly allowance for self-development on Preply.com
  
• A competitive financial package, with generous leave allowance and health insurance
  

Our Values

• Human: We speak honestly and directly with compassion and radical candor. We believe every interaction should be friendly, personalized, diverse and inclusive. Above all, we believe fun should be apart of everything we do
  
• Customer Obsession: We put our customers first by asking for feedback and analyzing the data to build products they love.
  
• Hungry: Our will to win is unmatched. We make bold, data-informed decisions, to quickly deliver value to our customers. We dare to dream big, think like co-owners, and go the extra mile to hire others who share our champion spirit.
  
• Humble: We keep our egos low, constantly learn, and trust in data to make smart decisions. We know that our knowledge is imperfect and incomplete, but not stagnant. There's always more to learn from each other, our customers, and the world around us.
  
• Curious: We are lifelong learners. Our curiosity helps us to view tough situations more creatively. We kill the noise and go deep on insights. We face challenges head on, and consistently seek opportunities to learn more.
  
• Hackers: We’re obsessed with our customer’s problems. We focus on what matters, design with pragmatism, and move with incredible speed to create simple, creative, and scalable solutions.
  

Diversity, Equity, And Inclusion

Preply.com is committed to creating an inclusive environment where people of diverse backgrounds can thrive. We believe that the presence of different opinions and viewpoints is a key ingredient for our success as a multicultural Ed-Tech company. That means that Preply will consider all applications for employment without regard to race, color, religion, gender identity or expression, sexual orientation, national origin, disability, age or veteran status.