Senior Account Executive, Influencer Marketing

This role is open to be based from: New York, NY; Chicago, IL; Atlanta, GA; Washington, DC
Edelman has experienced unprecedented growth in recent years – growth that is reflective of the firm’s ongoing evolution from a PR agency into a communications marketing firm. We offer specialized areas of expertise, including digital, social, creative, paid media, influencer marketing and research to help clients evolve, promote and protect their brands in the market. By investing heavily in specialty areas – and by focusing on collaboration, agency position, innovation, and establishing a culture of creativity – Edelman is well-positioned to continue to deliver best-in-class work to our clients in today’s complex media landscape. Edelman has an exciting opportunity for an Influence-minded, Senior Account Executive across CPG, Beauty and Retail accounts. This vital position will contribute to the daily account management for several of the Influencer and Content Creator Programs. It will focus on digital influencers and content creators and the work the brands are doing to engage this ever-growing and significant audience to increase awareness of their products and services. The Senior Account Executive position requires strong account management and project management skills and the ability to support busy accounts. A background in influencers and/or content creators is heavily preferred.

Responsibilities (Planning):

• Ongoing ideation, campaign development, support, and strategic consultation around major initiatives and key moments to produce creative content executions for the U.S.
• Work as part of integrated teams, infusing influencer into PR and paid programs
• Build and maintain relationships with contacts across the Edelman network
• Analyze industry trends, comparing competitive activities and opportunities
• Serve as integral member of the team by contributing to ongoing reports and ongoing cross-company efforts in concert with other agencies and teams

Responsibilities (Campaign Management):

• Jump into existing workstreams across the client and develop and apply actionable strategies for engaging relevant content creators and influencers
• Prepare and present campaign briefings/updates/recaps for clients
• Identify new content creators by vertical and category
• Compile and maintain influencer profiles in our proprietary tech platforms
• Maintain thoughtful relationships with select influencers to gauge ongoing sentiment and engagement opportunities
• Engage in negotiations and contracting with influencers on behalf of clients
• Oversee and execute the creation of briefing materials for influencers and for clients
• Oversee development and review of influencer deliverables
• Work with internal specialists and oversee and recommend enhanced paid and analytics plans

Skills and Experience:

• Strong experience in influencer marketing including maintaining relationships with influencers and management agencies, executing small and large influencer programs from start to finish
• Strong experience across CPG, Retail and/or Beauty
• Strong understanding of regulatory and FTC compliance
• Interest in CPG, Beauty and Retail
• Strong client skills, along with proven ability to develop and manage complex influencer marketing programs from micro to mid- and top-tier
• Familiar with influencer marketing contracts and legal requirements
• Creative problem-solving abilities

Qualifications:

• A bachelor’s degree in a relevant field from an accredited college or university
• Minimum of 2 years’ experience in an agency setting, influencer vendor, or related field; Influencer Marketing experience
• Experience working with influencer management agencies for emerging and established bloggers/vloggers and consumer influencers, as well as celebrities
• Strong digital strategy and content skills, with a proven track record working with large brands in the digital and social space
• A track record of successful program execution in the influencer space
• Extensive experience presenting to key stakeholders

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Edelman is a global communications firm that partners with businesses and organizations to evolve, promote and protect their brands and reputations. Our 6,000 people in more than 60 offices deliver communications strategies that give our clients the confidence to lead and act with certainty, earning the trust of their stakeholders. Our honors include the Cannes Lions Grand Prix for PR; Advertising Age’s 2019 A-List; the Holmes Report’s 2018 Global Digital Agency of the Year; and, five times, Glassdoor’s Best Places to Work. Since our founding in 1952, we have remained an independent, family-run business. Edelman owns specialty companies Edelman Data & Intelligence (DxI) and United Entertainment Group (entertainment, sports, lifestyle).
For more information please visit: www.edelman.com Click here to view a short video about life at Edelman. Edelman is an equal opportunity employer of all protected classes, including veterans and individuals with disabilities.APPLY FOR THIS JOB