Digital Brand Manager - Beyond Beer

Job Description

Anheuser-Busch is looking for a Digital Brand Manager in Miami to join our year-old Beyond Beer department. This department was crafted to challenge the beer mentality and to drive focus in a rapidly growing beverage category. We are a group of fearless business owners who want to deeply understand our consumers. We step change norms and define emerging categories to meet their needs. And, we go beyond every day to support each other to lead future growth

This person will work on a portfolio of our established & emergent flavored malt beverage alcohol brands, including Ritas, the margarita inspired brand that launched the entire category.

The ideal candidate has a strategic mind, excellent project management skills, and an obsession with internet culture. You will flex your creativity on a wide range of projects and will work closely with other hardworking creatives, media teams, and brand teams to make our brands part of the social fabric.

Responsibilities

• Sets social, digital, and e-commerce strategy
• Coordinate the content creation and execution on relevant social channels (FB, Twitter, IG, etc.)
• Leads earned idea development with PR team and social execution.
• Leads influencer strategy and execution on owned brands.
• Leads digital and media monthly performance and optimization
• Establish brand voice and guidelines and work in the digital touchpoints
• Understand trending topics to drive impactful creative at the speed of culture
• Supports data collection and brand owned platforms

Job Qualifications

Job Qualifications / Skills

• 4+ years of digital agency or publisher experience, and experience with social media content ideation and creation
• Proficient in the digital world & platform execution
• Experience in collaborative & close-knit work environment with creative, influencer management, and digital agencies
• Thrive on multi-tasking & work on several brands at once, within tight deadlines
• Be proactive! The digital world is often the first touchpoint a consumer has with the brand, so any ideas to connect better with consumers is a requirement!
• Challenger mentality - creative, innovative & solutions driven, non-traditional
• Dreams big, ambitious, entrepreneurial
• Bachelor’s Degree in related field

Job Function Marketing

Primary Location United States-Florida-Miami-Region 2

Schedule Full-time

Job Type Permanent

Posting Date Feb 12, 2021

For more than 165 years, Anheuser-Busch has been woven into the cultural fabric of the United States, carrying on a legacy of brewing great-tasting, high-quality beers that have satisfied beer drinkers for generations. Today, we own and operate 23 breweries, 20 distributorships and 22 agricultural and packaging facilities, and have more than 18,000 colleagues across the United States. We are home to several of America’s most recognizable beer brands, including Budweiser, Bud Light, Michelob Ultra and Stella Artois, as well as a number of regional brands that provide beer drinkers with a choice of the best-tasting craft beers in the industry.

From responsible drinking programs and emergency drinking water donations to industry-leading sustainability efforts, we are guided by our unwavering commitment to supporting the communities we call home.

We are a company that believes our people are our greatest asset. We believe in the spirit of ownership because our employees take results personally and want to build something great together. We value talented employees who aren’t afraid to be bold, resourceful, and committed. At Anheuser-Busch, it’s not about what you studied or where you worked, it’s about what you can do. If you see yourself working for a company that allows you to excel at the pace of your talent, then a career at Anheuser-Busch may be for you.

As America’s leading brewer, Anheuser-Busch is committed to finding innovative ways to continually improve. It's this kind of thinking that creates a unique work environment by rewarding talent, celebrating diversity and encouraging forward thinking. All qualified applicants will receive consideration for employment without regard to race, color, religion, sex, sexual orientation, gender identity, national origin, protected veteran status, disability status or any other characteristic protected by applicable law.

For more information, visit www.anheuserbusch.com or follow Anheuser-Busch on LinkedIn , Twitter , Facebook and Instagram .

As the leading global brewer, Anheuser-Busch InBev is committed to finding innovative ways to continually improve. It's this kind of thinking that creates a unique work environment by rewarding talent, celebrating diversity and encouraging forward thinking. All qualified applicants will receive consideration for employment without regard to race, color, religion, sex, sexual orientation, gender identity, national origin, protected veteran status, disability status or any other characteristic protected by applicable law.