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Posted February 13, 2021
L'Oréal

Assistant Vice President, Brand Engagement, YSL

L'Oréal
New York, NY, USA ⚠ [Archived] No Longer Accepting Applicants

Job Title: Assistant Vice President, Brand Engagement, YSL

Location: Hudson Yards, New York, New York

Job Summary

The YSL AVP of Brand Engagement will define, lead and implement YSL Beauty’s brand voice and image among consumers. To create stronger consumer connection and engagement, you will drive brand love by leading the go-to market of all consumer facing communications activations inclusive of media, social (paid, owned and earned), influencer marketing, digital content optimization and SEO, and high profile events. As a results-obsessed and data-driven marketer, you will oversee reporting and metrics to ensure KPIs are established, measured and utilized to optimize plans. You will lead YSL content strategy by continuously optimizing our assets across all digital channels and maximizing SEO potential. By embracing the YSL spirit for revolutionizing ideas and products, you will foster innovation with breakthrough influencer programs and campaigns, piloting new media activations and developing presence on new social platforms. Strong leadership and ability to influence will be critical in this role as you will manage the brand engagement team and agencies (media and PR) and collaborate closely with Brand Marketing, DMI, D2C, and Luxe Division teams to activate plans. YSL Marketing is looking for a game-changing consumer marketing leader: collaborative, passionate, innovative and data-driven to help drive YSL Beauty to the next level.

Job Requirements

  • Bachelor’s degree in related field
  • 8-10 years of digital marketing, social media marketing, digital content management or similar experience, with a deep emphasis on makeup and beauty.
  • Strong written, oral, and interpersonal communication skills building trusting partnerships and building a strong communications strategy and network.
  • Ability to effectively structure and articulate presentations to foster learning
  • Strategic thinking, impeccable organizational skills, a talent for process management and relationship building, plus solid creative writing, business writing and proofreading skills are absolutely essential.
  • Aptitude to thrive in a fast-paced and rapidly changing environment
  • Familiar with executive level reporting and communication.
  • Potential for international travel to Paris for meetings with global marketing team perhaps 1x per year.

Judgment And Decision Making

Defines & implements YSL’s brand voice and image across all consumer facing digital channels to drive awareness and build consumer connection. High-level decision-making skills are required.

Financial Scope

Management of media budget and advocacy & influencer budget

Essential Tasks, Duties & Responsibilities

% of Time Spent

Creates and ensures the successful execution of go-to market plans on all digital platforms to drive awareness and build consumer connection; Ultimately responsible for the brand’s voice and image over the next 3-5 years

30%

Develops digital marketing plans and social & advocacy campaigns through collaborative effort with key functional partners designed to drive awareness and build brand love

25%

Represents brand for cross-functional strategic and update meetings to include media (paid, owned, earned), content strategy and optimization, influencer marketing and image.

20%

Responsible for the development, monitoring, reconciliation and review of the departmental budget

15%

Responsibility for successfully leading and developing members of the Brand Engagement team

10%

Please note : This job description does not list all duties of the job. Employees may be asked by management to perform other duties. The employer has the right to revise this job description at any time.

We are an Equal Opportunity Employer and take pride in a diverse environment. We do not discriminate in recruitment, hiring, training, promotion or other employment practices for reasons of race, color, religion, gender, sexual orientation, national origin, age, marital or veteran status, medical condition or disability, or any other legally protected status.

If you require a reasonable accommodation to complete an application for a recognized disability under applicable law, please email [email protected] . Please note this email will only respond to specific requests for assistance completing the application as a request for accommodation for a disability. All others will not be considered.

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