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Posted February 16, 2021
Havas Formula

Account Executive

Havas Formula
New York City, NY, USA ⚠ [Archived] No Longer Accepting Applicants

Havas Formula, a national Public Relations agency, is seeking an Account Executive/Senior Account Executive to join on Consumer team based out of our NY Office. The role is remote until return to office.

The Account Executive/Sr. Account Executive role effectively fosters media relationships to ensure brand/client coverage, is an active participant in influencer marketing programs including sourcing and managing content creation, provides top-notch client service, mentors junior staff, and manages division’s internship program. Typically, individuals will contribute to four to six accounts.

Responsibilities:

Media | Influencer Relations

  • Secures high-quality media placements including digital and national business placements. Develops creative pitches that help garner press coverage for the client
  • Regularly tracks and provides competitive information to the client with insight, POV or implication industry/competitive news has on the business/category
  • Monitors headlines to track trends and identify opportunities for clients
  • Supports the development of and executes influencer campaigns/outreach
  • Staffs media interviews with clients, provides feedback, and conducts follow-ups with reporters
  • Researches client speaking opportunities, industry awards, and competitor analysis

Account Management:

  • Maintains contact with all clients
  • Supports account lead for weekly/bi-weekly client conference calls: Develops agendas, reviews/edits junior staff contributions, staffs calls, and provides call re-caps/action items to team and client
  • Attends client meetings, brainstorms, and planning sessions
  • Regularly shares proactive ideas to take to the client
  • Contributes to sections of annual client recaps

Writing | Editing

  • Drafts or writes bylined articles, creative briefs, award and speaking submissions
  • Drafts press releases, creative pitches, event/launch strategy docs, and other client communications
  • May assist senior team members with editing client materials written by junior staff

Events | Campaigns Management

  • Assists team members on event logistics, provides on-site support, works with clients on a day-to-day basis, compiles event re-cap, manages and conducts event media relations.

Junior Staff Management | Mentoring

  • Manages division intern program, including interviewing, recommendations for hiring and firing, mid-point reviews, and day-to-day supervision
  • Provides junior staff with guidance & serves as a mentor, problem solver & go-between for senior staff

QUALIFICATIONS:

Education: Bachelor’s Degree (communications, liberal arts, business or marketing focus preferred)

Experience: 3-4 years of relevant public relations or marketing experience