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Posted February 17, 2021
Cashmere Agency

Influencer Marketing Manager

Cashmere Agency
ND, USA ⚠ [Archived] No Longer Accepting Applicants

The Influencer Manager will implement the day-to-day strategy and campaign execution for Cashmere’s current and growing client roster. The ideal person will have proven experience identifying and engaging influencers, managing influencer outreach programs, and creating engaging, brand worthy content. This person will also have deeply rooted interest in culture, entertainment, and lifestyle and be able to identify key influencers for both paid and earned opportunities.

This position will report to the Influencer Director and work closely alongside cross-functional pods, including social, PR, Experiential and creative. In addition, this individual will be responsible for helping to refine our internal processes and materials. This is a great opportunity for someone who is organized, detail oriented, gregarious, and hungry to learn more about the influencer marketing space.

Responsibilities:

  • Identify and understand how to utilize influencers for both paid and earned opportunities for clients.
  • Manage digital media influencer marketing campaigns from signed SOW to post-campaign reporting.
  • Lead communication on influencer campaigns between clients and influencers, including negotiating with brands and influencers, ensuring campaign and messaging are executed correctly and on time, and optimizing strategy when necessary.
  • Create and execute project campaign timelines and schedules, and revise as appropriate to meet changing needs and requirements of campaigns and client goals.
  • Use data and knowledge of space to identify influencers for campaigns, while having a deep understanding of what a brand wants when being represented
  • Develop and maintain strong relationships with influencers.
  • Assist with outreach to talent agencies aiming to work with influencers they represent, ultimately generating interest in Cashmere’s campaigns for their influencer rosters.
  • Help with creative ideas, strategy, and research in response to active pitches and proposals involving Influencers.
  • Assist in drafting proposals, contracts, and presentations for agency use.
  • Lead client campaign kick-off calls to outline influencer selection and execution details and timeline.
  • Prepare reports and analyze performance relative to campaign objectives; provide optimization recommendations for clients.
  • Draft Influencer brand agreements and route influencer invoices to appropriate pods.

Qualifications:

  • Strong organizational skills with the ability to handle multiple clients and priorities with discretion
  • Knowledgeable of all major social platforms (Instagram, Facebook, Twitter, Snapchat, YouTube)
  • Stay up-to-date on latest cultural trends and innovations in the social realm
  • Ability to work in a fast-paced, team environment
  • Demonstrated analytical and problem-solving skills
  • Demonstrated ability to juggle scope and resources to meet deadlines consistently
  • Strong interpersonal, verbal, and written communication skills
  • Passionate about Social Media, Influencer Marketing, with an emphasis on multicultural marketing
  • Commitment to excellence — working nonstandard hours when necessary, anticipating issues and communicating with internal pods.
  • Knowledge of hip-hop, culture, fashion, sports, and gaming is a huge plus
  • Has existing relationships with digital influencers
  • Must be able to travel locally and domestically up to 25%
  • Must have a valid Driver's License
  • Must be eligible to work in the US