Digital Marketing Specialist

Description: Under the direction of the Director of Communications and Marketing, the Digital Marketing Specialist is responsible for building, implementing and managing the District's online presence as part of the integrated marketing strategy to effectively support the growth and expansion of the District. Daily activities include strategic planning and implementation, content creation and management, behavioral marketing analysis, audience targeting, search engine optimization (SEO), social media moderation as well as participating in team strategy collaboration.

Responsibilities: Manage all digital marketing content and projects for the District. Oversee and maintain District websites including production of new content, such as video, photos, and messaging; ensure all contributing staff content meets established content standards including ongoing reviews, edits and training; manage external web developer projects, including system updates, changes, SEO and implementation of new features, and other web-related special projects. Plan, execute, and track social and digital advertising campaigns as part of the integrated marketing strategy through competitive research, platform determination, benchmarking, scheduling, messaging and audience targeting. Seek out and build relationships with key influencers and other digital media outlets to maximize the District’s digital reach. Optimize District’s social media outlets within each platform. Generate, edit, publish and share daily social media content, such as original text, images, video, that is meaningful, shareable and link-worthy to build meaningful connections which will encourage community members to take action. Moderate all user-generated social media content; continuously improve digital media reach and effectiveness by capturing and analyzing data/metrics, researching new outlets, insights and best practices and acting on the information; collaborate and provide counsel to District departments to manage on-line reputation, identify key audiences and coordinate actions as part of the on-going integrated marketing strategy and in line with the District social media policy.

Qualifications: Bachelor's degree (B. A.) in Marketing, Communications, Business, New Media, Public Relations, or related field. Five or more years of progressive work experience in social networking, analytics, online advertising/marketing, web design, SEO/SEM and/or CRM. Excellent consulting, writing, content development (photo/video/text), presentation, communication, and project management skills. Good understanding of major digital marketing channels. Must display a positive demeanor and be customer and detail oriented as well as an analytical thinker. Must be a self-starter with the willingness and ability to assess a situation, develop a plan, get the necessary approval and manage implementation of the plan. Should have a good understanding of the District's various industries, competition and trends (sports, early childhood education, tennis, golf, fitness, etc.) to produce the most effective work possible. In-depth knowledge of Word Press, Mail Chimp, Facebook, Instagram and YouTube platforms.

Hiring Range: $51,000-62,000 DOQ

Classification: Full-time, exempt

Benefits: Excellent benefit package including paid time off, health insurance, and pension.

Close Date: Open until filled

Apply: To apply, please submit an application and resume through www.pdhp.org.

The Park District of Highland Park is an equal opportunity employer.