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Posted February 24, 2021
Somerpointe Resorts

Digital Marketing Campaign Manager

Somerpointe Resorts
Las Vegas, NV, USA ⚠ [Archived] No Longer Accepting Applicants
Compensation: $50,000 to $55,000 Annually

Somerpointe Resorts is a family owned, Las Vegas based hospitality and timeshare company. Join a global leader in the industry and help deliver the dream for families to enjoy a lifetime of vacations. At Somerpointe Resorts we invest in people, products, and services to cultivate successful business ventures that create positive experiences for those we serve. We operate our business under the values of family & teamwork, loyalty & integrity, growth & development, and leadership & performance excellence.

We are seeking a highly motivated, proactive individual with a passion for digital marketing to join our fast-growing team. The Digital Marketing Campaign Manager requires hands-on experience managing ad campaigns and a proven track record of delivering results with an emphasis on lead generation.

This role will lead our digital advertising efforts across a diverse range of verticals among our family of companies, with a focus on travel. The ideal candidate thrives in a fast-paced, entrepreneurial environment, making data-driven decisions and strategic recommendations to improve funnel performance. The opportunities for growth are wide open for the right candidate.

Responsibilities:

  • Perform daily prospecting and retargeting digital campaign creation and management of all paid digital media accounts including paid social platforms – Facebook, Instagram, Twitter, and LinkedIn, as well as Google AdWords (SEM & Display) and Adroll.
  • Strong ability to build digital audiences; A/B test, monitor and evaluate multi-channel attribution, ROAS, and KPI performance.
  • Responsible for allocating the digital ad spend from various business units and verticals across entire company, including partnered digital agencies in order to evolve, measure and report on ad spend and key performance indicators in associated channels for each internal business unit.
  • Generate reporting for all major metrics, goals tracking, customer acquisition metrics, revenue tracking, and other digital marketing initiatives in order to properly allocate marketing budget across all channels to achieve expected return on investments.
  • Stay up-to-date on existing and emerging digital marketing trends & platforms in order to identify new opportunities to expand our digital footprint for company growth.
  • Analysis and data insights to drive campaign effectiveness and campaign recommendations.
  • Work with cross-functional teams to coordinate online ad creatives and copy, landing page creation, and other digital assets.
  • Campaign optimization with a focus on ROI maximization.
  • Provide recommendations and execute strategies for keyword opportunities, campaign structuring, targeting, display network, and other facets of paid digital in accordance with company goals.

Qualifications:

  • 3-5 years of digital marketing experience.
  • Minimum of three (3) years of experience managing paid campaigns in Google AdWords and Facebook Ads Manager required.
  • Fluency in current digital marketing trends such as paid search, display ads, influencer marketing (both paid and unpaid and content marketing).
  • Expertise in current social media channels including Facebook/Instagram and its associated Business Manager platform.
  • Strong proficiency in Google Analytics, and Google Tag Manager Analytics platforms.
  • Salesforce Marketing Cloud Experience Preferred.
  • Preferred working knowledge of Google Data Studio.
  • Experience in Adobe Photoshop and other Adobe Suite products.
  • Familiar with B2C and B2B marketing funnels.
  • Support research and development of new digital advertising & reporting channels.
  • Proficient Excel and other traditional data analytics.

A career with Somerpointe Resorts provides a family-like environment along with great benefits. We offer a competitive benefit package that includes the following:

  • Health and wellness benefits such as medical, dental, and vision insurance
  • Generous paid time off plan to allow our employees time away from work
  • 401(k) with Company match
  • Employee discounts
  • Training Opportunities
  • Much more!