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Posted February 27, 2021
Welk Resorts

Social Media Specialist

Welk Resorts
Branson, MO, USA ⚠ [Archived] No Longer Accepting Applicants

Purpose:

By adhering to Welk Resort’s I-Serve service standards, the Social Media Specialist (SMS) will assist in the creation and execution of the social media strategy that supports Welk Resorts brand, messaging, and goals. The SMS will aid in monitoring, responding, and guiding how Welk Resorts is viewed online including public perception, such as websites, social reach, third-party articles, online reviews, search engine results and anywhere you can find online conversations. The SMS will collaborate with the Social Media Manager to tell a coherent cross-platform story that customers want to follow. This person is highly motivated and creative with experience and a passion for connecting with current and future guests.

Essential Duties and Responsibilities (other duties may be assigned):

Resort Wide:

  • Consistently follow the I-Serve standards at all times.
  • Follow all company and department policies and procedures.
  • Attend safety meetings, keep the workplace in safe condition, and work in a safe manner.
  • Adhere to attendance policy and report to workstation at scheduled start time.
  • Propose ideas or find ways to improve services, systems, and/or procedures.

Department:

  • Assist in the development and implement a comprehensive social media marketing & community management strategy that engages with our target audiences, supports and amplifies Welk Resorts brand, messaging, and goals
  • Actively monitor and engage in community management, to include monitoring social media and review channels, and replying/resolving consumer questions and issues as needed
  • Ensure online engagement adheres to brand guidelines for messaging, tone, style, and quality
  • Coordinate engagement opportunities (i.e. Influencer stays and on-site Surprise & Delights) – stays, amenities, social engagement and tracking success metrics
  • Develop and implement rich and engaging content (i.e. photography, video, audio, copy) to grow our followers, engagement, and conversions on respective social channels
  • Assist in development and management of social media paid media strategy to include search, social, video, retargeting, etc.
  • Continuously analyze, personalize, and A/B test social media campaigns
  • Manage, collect and report social media and brand management KPIs; present business updates, including analytics/KPIs, budgets and forecasting
  • Deliver ongoing review of best in class social media marketing approaches, present trend reports, benchmark historical and industry best in class results; Stay current on emerging technologies

Qualifications:

To perform this job successfully, an individual must be able to perform each essential duty satisfactorily. The requirements following this paragraph are representative of the knowledge, skill, and/or ability required. Reasonable accommodations may be made to enable individuals with disabilities to perform the essential functions.

Education and/or Experience:

  • BA/BS degree in Marketing or Related Business Field
  • Experience in social media marketing and community management
  • Knowledge and understanding of social media platforms, their respective participants (Facebook, Twitter, Tumblr, Yelp, Google+, YouTube, Instagram, Pinterest, etc.)
  • Experience with social network management tools (i.e. Hootsuite, Social Studio/Radian 6, SproutSocial, etc.)
  • Knowledge and understanding of review platforms, their respective participants (Facebook, Yelp, TripAdvisor, Glassdoor, etc.)
  • Experience with review network management tools (i.e. Vendasta, Revinate, Chatmeter, etc.)
  • Experience in productivity tools like Google Analytics, Salesforce, Tableau, MS Office
  • Understanding of SEO optimization impacts the overall social media strategy

Language Skills:

Ability to read and interpret documents such as safety rules, operation and maintenance instructions, and procedure manuals. Ability to write routine reports and correspondence. Ability to speak effectively before groups of customers, guests, vendors or Team Members of the organization. Excellent communication skills required. Must be able to speak, understand, read and write English. Must have excellent English grammar skills, including punctuation, spelling, style, etc.

Reasoning Ability:

Ability to apply common sense understanding to carry out instructions furnished in written, oral, or diagram form. Ability to deal with problems involving several concrete variables in standardized situations. Ability to make decisions that are in the best interests of the company. Ability to be flexible and easily adapt to change. Ability to establish and maintain effective working relationships with co-workers, field personnel and sub-contractors/vendors.

Physical Demands:

The physical demands described here are representative of those that must be met by a Team Member to successfully perform the essential functions of this job. Reasonable accommodations may be made to enable individuals with disabilities to perform essential functions.

While performing the duties of this job, the Team Member is regularly required to stand; use hands to finger, handle or feel; and talk and hear. The Team Member is frequently required to walk and reach with hands and arms. The Team Member is occasionally required to sit; climb or balance; and stoop, kneel, crouch or crawl. The Team Member must regularly lift and/or move up to 25 pounds.

Work Environment:

The work environment characteristics described here are representative of those the Team Member encounters while performing the essential functions of this job. Reasonable accommodations may be made to enable individuals with disabilities to perform the essential functions. The noise level in the work environment is usually low.