Global Campaign Manager
Hewlett Packard Enterprise (HPE) advances the way people live and work. We bring together curious minds to create breakthrough technology solutions, helping our customers make their mark on the world.
Our ideal candidate excels in a hands-on environment, is comfortable creating both strategy and content for campaigns, and enjoys finding new ways to reach customers. This is the role for you if you are creative – a skilled storyteller with excellent writing and communication skills – and you have a deep understanding of the small business customer.
As the Global Campaign Manager, SMB, you’ll part of a small but mighty team tasked with growing Aruba’s presence in the small business market. Reporting to the Sr. Director of Global Campaigns & Programs, you’ll be responsible for creating digital campaign plans that create awareness and demand in our focus markets. You’ll draw on your experience in the SMB/consumer segment to set the campaign strategy to align to market penetration goals, create the campaign plan, and develop campaign content and tactics. You’ll also develop co-marketing campaigns for our channel partners to drive demand on our behalf.
Responsibilities
- Develop and execute digital marketing campaigns globally
- Collaborate with regional marketers to effectively address nuances in focus countries
- Determine most effective marketing mix to reach SMB target audience and execute directly and through channel partners
- Partner with Worldwide channel marketing to create channel campaigns
- Create messaging and content that resonates with the small business customer
- Invent and develop creative approaches to engage customers
- Manage paid search, paid social, display, video and influencer marketing to support campaign goals
- Continually innovate and evolve marketing tactics, problem-solving when you reach roadblocks
- Identify trends within campaign data, and optimize spend and performance based on the insights to improve business KPIs
- Influencing individuals and teams that do not report to you towards common business goals
- Maintain, nurture, and successfully grow relationships with external third-party partners
- Develop and maintain key performance indicator reports that track performance and efficiency across marketing channels, and utilizing data to identify trends and insights
Requirements
- BA or BS degree in Marketing, English, Communication, Journalism or related fields
- 7+ years digital marketing experience
- Experience driving demand in the sub-100 employee or consumer market
- Ability to build, develop and run global-scale integrated, data-driven online marketing campaigns
- Experience creating content for campaigns
- Superior writing skill
- Proven success as a data-driven marketer that can efficiently plan and execute a marketing strategy against goals and budget
- Deep knowledge of the marketing funnel
- Ability to think strategically, but also have exceptional attention to detail in execution
- Bias towards action - getting things done, both well and quickly
- International marketing experience
REQUIRED QUALIFICATIONS
A qualified candidate will be able to demonstrate:
- Ability to build, develop and run global-scale integrated, data-driven online marketing campaigns
- Proven success as a data-driven marketer that can efficiently plan and execute a marketing strategy against goals and budgets
- Experience driving demand in the sub-100 employee market
What we can offer you:
Extensive benefits, a competitive salary and participation in the shared values and purpose that make Hewlett Packard Enterprise one of the world´s most attractive employers! At HPE, our goal is to provide equal opportunities, flexible work-life balance, and constantly evolving career growth.
If you are looking for challenges in an exciting, supportive and international work environment, then we definitely want to hear from you. Continue the conversation by clicking apply now below, or directly via our Careers Portal at www.hpe.com/careers.
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