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Posted May 29, 2026
1-800-FLOWERS.COM, INC.

Director, Influencer & Social Commerce

1-800-FLOWERS.COM, INC.
Atlanta, Georgia, United States Full-time

Description

1-800-Flowers.com, Inc. has led innovation in gifting for over 50 years. As discoverability and cultural relevance become critical growth drivers, we’re building a best-in-class Creator & Cultural Growth engine across brands including 1-800-Flowers, Harry & David, Cheryl’s Cookies, and Personalization Mall.

This role leads strategy, team, and outcomes across creator, influencer, and organic social—ensuring these channels drive measurable business impact and strengthen brand authority.

Key Responsibilities

Creator, Influencer & Social Leadership

  • Set the vision and strategy for creator, influencer, and organic social across brands
  • Lead teams responsible for day-to-day execution and performance across Creator/Influencer + Organic Social
  • Build a scalable creator ecosystem (influencers, cultural creators, UGC) that drives reach and relevance
  • Define the role of social platforms (TikTok, Instagram, Pinterest) within the marketing ecosystem

Growth, Commerce & Impact

  • Connect creator and social programs to demand generation, revenue, and customer growth
  • Support social commerce and merchandising integration
  • Partner with Brand Marketing and Merchandising on key campaigns and product stories

Measurement & Accountability

  • Establish KPIs across engagement, discoverability, and revenue contribution
  • Partner with Marketing Investment & Forecasting to assess ROI and incrementality
  • Translate performance into clear, executive-level reporting

Cross-Functional Integration

  • Ensure creator and social programs align to campaign narratives
  • Partner across Brand, PR, Media, and Partnerships for cohesive execution

Team Leadership

  • Build and lead a high-performing team, including two senior managers
  • Create scalable processes, playbooks, and standards
  • Foster a culture of experimentation, accountability, and commercial impact

Requirements

Qualifications

  • 8–12+ years in influencer marketing, social, or creator ecosystems
  • Proven ability to drive measurable business results
  • Strong commercial mindset connecting creator activity to revenue and LTV
  • Deep understanding of platforms, creator economics, and cultural trends
  • Experience leading high-performing teams and cross-functional work
  • eCommerce or digital experience preferred

INDCH

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