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Posted March 12, 2021
BJ's Restaurants, Inc.

Marketing Manager, Social & Earned Media

BJ's Restaurants, Inc.
Huntington Beach, CA, USA ⚠ [Archived] No Longer Accepting Applicants

BJ’s Restaurants (Nasdaq: BJRI) is a $1.2 billion casual dining and brewery business with over 200 restaurants, five operating breweries and 22,000 plus team members. We have an exciting opportunity for a Marketing Manager to drive sales building initiatives through innovative social media, local and earned media. We are looking for high quality, versatile marketing "athletes" that can contribute to a strong team to build brand and sales building opportunities.

WHAT WE OFFER

• Diverse Culture • Comprehensive benefits - Medical, Dental, Vision & Life Insurance • 401 K • Competitive salary • Paid Time Off • Career Advancement Opportunities • Bonuses for qualified positions • And more!

Marketing Manager, Social & Earned Media

Reports to: VP, Marketing

Location: BJ’s Restaurants, Inc. Restaurant Support Center in Huntington Beach, CA

Status: Full Time / Exempt

The primary role of this position will be to drive sales building initiatives through innovative social media, local and earned media. Qualified Candidates must possess a results driven mindset, based on strategy and analytics. We are looking for high quality versatile marketing “athletes” that can contribute to a strong team to build the brand and sales building opportunities.

Responsibilities:

PR, SOCIAL & EARNED MEDIA:

  • Develop and manage social media strategy on all social media platforms: Facebook, Instagram, Twitter, and YouTube
  • Lead social first campaigns via cultural moments, marketing in the moment and key campaign initiatives
  • Recommend content calendar that aligns with brand calendar and strategic brand vision
  • Collaborate with creative agencies and Social Media Supervisor for ideation and timely production of all approved social creative assets
  • Ensure maximum effectiveness by staying up-to-date with any changes on all social platforms
  • Establish annual goals, objectives and track performance with reporting and analytics including acquisition, engagement and brand sentiment
  • Community management oversight, including management and tracking of guest sentiment
  • Follow crisis management process, including quick management of any situation; follow pre-determined escalation process in crisis management situations
  • Work with PR agency partner to develop PR and Earned opportunities at both a National and local levels
  • Lead Press Release strategic architecture and material development
  • Oversee photo shoots, to obtain social media assets

INFLUENCER CAMPAIGNS:

  • Be knowledgeable in influencer campaigns and planning, including contract and pricing management
  • Plan and review content once produced, provide feedback and manage implementation
  • Monitor influencer campaigns to engage and amplify content
  • Manage strategic influencer plans to support key programs and initiatives

Qualifications:

  • BS/BA degree in Marketing, New Media, or minimum of 8 years in a related field
  • Previous experience working as a senior capacity within Social Media or similar role (minimum of 4 years)
  • Knowledge and expertise with multiple social media platforms, including Facebook, Twitter, Instagram, and YouTube
  • Must be a self-starter who thrives in a fast-paced environment
  • Must possess strong written and verbal communication skills with strong attention detail
  • Must have experience copywriting
  • Must be able to demonstrate interest and knowledge of restaurant industry, craft beer and food
  • Must be able to proactively prioritize business needs and effectively manage resources
  • Familiar with marketing channels and online marketing strategies
  • Familiar with Social Media publishing tools
  • Ability to grasp digital technology trends and act on them proactively
  • Ability to multitask
  • Strong analytical skills

Salary: Commensurate with experience

To apply, please visit our website at www.bjsrestaurants.com/careers... is no relocation assistance provided for this position.

Proof of eligibility to work in the U.S. required.

Equal Opportunity Employer

*This job description is not designed to cover or contain a comprehensive listing of activities, duties or responsibilities that are required for this job. Duties, responsibilities and activities may change at any time with or without notice.