Senior Director, Social Media

Senior Director, Social Media
(REMOTE POSITION)

Cognizant (Nasdaq-100: CTSH) is one of the world's leading professional services companies, transforming clients' business, operating and technology models for the digital era. Our unique industry-based, consultative approach helps clients envision, build and run more innovative and efficient businesses. Headquartered in the U.S., Cognizant is ranked 193 on the Fortune 500 and is consistently listed among the most admired companies in the world. Learn how Cognizant helps clients lead with digital at www.cognizant.com or follow us @Cognizant.

Cognizant is one of the best-kept secrets in the technology consulting industry—and that has to change. As the Director of Social Media, you’ll have the opportunity to connect with our customers, analysts, advisors, and community using our social media channels and content. You will take our award-winning thought leadership and turn it into consumable content that improves our brand awareness and share of voice.

You’ll be responsible for co-leading a 14-person team, with multiple members reporting directly to you, in driving content marketing and social media strategy expertise and innovation throughout Cognizant. You’ll work to connect with our community of followers, drive consideration of our brand with innovative content (e.g., Stories, LinkedIn Live) and drive measurable results across all channels.

This is a transformative, global social media and content marketing leadership position, requiring the ability to influence senior executives across a matrixed organization.

We’re looking for a hands-on leader, who has not only the capability to orchestrate what needs to be done but who can lead by example. You’ll have extensive experience creating messages and content, managing a social channel ecosystem, and building bridges across multiple organizations, cultures, and communication styles.

You’ve built high-performing teams before and know what it takes to make them excel. You prioritize impact over activity and pragmatism over perfection. You’re constantly curious and can relate what’s happening in the world to what clients care about and adapt messages accordingly. You possess exceptional judgment and are able to weigh multiple factors quickly to determine the best course of action.

Key Responsibilities Include

• Manage a cross-functional team across groups that each individually hold pieces of the marketing message.
• Influence and align senior stakeholders in a highly matrixed organization.
• Understand the market landscape, competitive offerings, client pain points and opportunities.
• Create impactful social media program supporting Cognizant’s unique value proposition, tightly aligned with client pain points and opportunities.
• Develop social media messaging that tells stories with supporting facts and outcomes.
• Own the creation and delivery of memorable social media strategy documents, social training decks, sales, blog posts, and reports to help support the organization’s and practice’s goals.
• Train and support all executive and marketing teams, making them comfortable using our employee advocacy program.
• Evangelize the role of social media marketing to the influencers within and beyond the company.
• Responsible for our employee advocacy program — including the onboarding of a new platform, increasing the program to include 250,000 employees, training and enablement, managing the content supply chain, managing metrics, and reporting, and driving an ROI.
• Responsible for our executive communications program — including working with all C-level executives to improve their presence on key social media channels.
• Responsible for key corporate campaign initiatives.
• Work closely with the Global Head of Social Media, co-leading the social media practice
• Work closely with our external and internal agencies to develop content and copy
• Collaborate with various teams including Influencer Relations, Internal Communications, Corporate Communications, Field Marketing and departments to create appropriate visuals (images, videos, animations, etc.) for use on social media.

Job Location : Teaneck, New Jersey, United States || Anchorage, Alaska, United States

Employee Status : Full Time Employee

Shift : Day Job

Travel : No

Job Posting : Mar 12 2021

About Cognizant

Cognizant (Nasdaq-100: CTSH) is one of the world's leading professional services companies, transforming clients' business, operating and technology models for the digital era. Our unique industry-based, consultative approach helps clients envision, build and run more innovative and efficient businesses. Headquartered in the U.S., Cognizant is ranked 194 on the Fortune 500 and is consistently listed among the most admired companies in the world. Learn how Cognizant helps clients lead with digital at www.cognizant.com or follow us @USJobsCognizant.

Cognizant is recognized as a Military Friendly Employer and is a coalition member of the Veteran Jobs Mission. Our Cognizant Veterans Network assists Veterans in building and growing a career at Cognizant that allows them to leverage the leadership, loyalty, integrity, and commitment to excellence instilled in them through participation in military service.

Cognizant is an equal opportunity employer. All qualified applicants will receive consideration for employment without regard to sex, gender identity, sexual orientation, race, color, religion, national origin, disability, protected Veteran status, age, or any other characteristic protected by law.

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