Marketing Director

THIS IS A REMOTE POSITION

PGP (The Public Good Projects) is seeking a hands-on Director of Marketing that thrives while collaborating in a cross-functional team environment for a media nonprofit. The ideal candidate is passionate about, and experienced in, designing and executing integrated marketing strategies to drive positive social change. If this sounds like you so far, read on!

You are highly organized, proactive, measured, and a strong believer in evidence-based decision making. You’re a creative thinker, but not someone overly focused on being flashy, or who only speaks in industry jargon. You get excited about project management software, while also making sure measures reflect tactics, which reflect strategies, which reflect goals, which reflect objectives. You are a leader, who can do all this in addition to inspiring and motivating a team of approximately 10 individuals.

PGP’s workplace is an upbeat, friendly environment where people work very hard, because the outcome of our work directly impacts communities across the United States. We will be the perfect fit for a Marketing Director who is simultaneously a “thinker” and “do’er.” We punch above our weight class with a project and campaign portfolio larger than organizations many times our size. Vaccines, opioids, reproductive health, tobacco control, mental health, nutrition, maternal health, flu, binge drinking...we deploy considerable expertise and an impressive network of partners to many topics of public health concern.

As a member of PGP’s leadership team, your communication and management style will set the tone for a lot of people across the organization. By interacting with many different team members and clients on a daily basis, the kindness, professionalism, and let-me-do-that-for-you mentality you bring to your work really matters. You enjoy interacting with coworkers and clients and believe in making the extra effort so that your team and clients feel comfortable and supported. The ideal candidate will have significant knowledge of integrated marketing strategies as well as campaign management, including experience managing teams. This position is a hands-on role; you will execute the marketing strategies you design. Your direct reports will include team members working in paid media, influencer marketing, and social media management.

The Director of Marketing reports to the Chief Program Officer, and will interface directly with the CEO and COO. The scope of this position includes everything from business development to market research and campaign planning, to client pitches and performance reporting. The job entails activities pertaining, but not limited, to:

Project Related:

• Work collaboratively with PGP’s Research, Insights & Analytics, Editorial, Web and Account Management teams to develop social and behavior change campaigns that align with client expectations and are based on research insights;
• Develop and present strategy and client briefs in collaboration with multiple teams that provide both strategic and creative guidance to PGP’s creative teams;
• Lead the creation of cross-channel marketing communication plans to reach research-informed audience segments. Plans may include, but are not limited to: social media, programmatic media, traditional media, influencer marketing, email, websites, search and YouTube;
• Analyze quantitative and qualitative data to inform the strategic approach to achieve positive change among priority populations;
• Collaborate with the Account Management and Leadership teams to develop and deliver client-facing strategy decks and reports;
• Coordinate with Production and Editorial Departments to develop cutting edge content strategies;
• Manage a team to lead the execution of behavior change campaigns across platforms;
• Work with digital media consultants and social media staff to compile reports that translate digital metrics into success stories about campaign performance; and
• Superior project management and budget management abilities.

Management Related:

• Foster a collaborative and supportive work environment that both guides and challenges employees on the marketing team to learn and grow within PGP;
• Establish clear departmental goals and expectations for PGP’s marketing team and work with other department leads and leadership to ensure alignment with PGPs organizational goals and objectives;
• Work with the senior leadership team to cultivate an environment of creative expression, open dialogue, self-motivation, and a strong “get ‘er done” ethic;
• Mentor junior staff by proactively empowering and challenging them. Train staff on marketing best practices and resources. Establish clear performance targets and regularly discuss progress with them; and
• Serve as a trusted, collaborative partner to Account Management, Creative and Research teams.

PGP Marketing & Business Development:

• Support proposal writing for new work;
• Support Leadership team internal marketing and branding development.

QUALIFICATIONS & SKILLS

• Interest and experience working with public health advocacy and social justice campaigns
• A minimum of 5 years of Director of Marketing or equivalent experience
• A minimum of 3 years experience managing a marketing/communications team
• A bachelor's degree in marketing, communications, journalism, business, or a related field is required; advanced degree preferred
• Exceptional ability in designing and executing integrated marketing strategies
• At least three years managing varied levels of staff members
• Excellent attention to detail and highly organized with ability to work on multiple projects
• Ability to work both independently & collaboratively within a team
• Ability to work in a dynamic and fast-paced environment
• Outstanding communication, presentation and leadership skills
• Time-management, multitasking and the ability to work under pressure are essential

As a workplace, we pride ourselves on our progressive values and excellent benefits, and we strongly encourage candidates who identify as people of color, people with disabilities, LGBTQ+, and/or gender non-conforming to apply. Due to the pace of this search, candidates are strongly encouraged to apply as soon as possible.

This is a full-time, fully-remote position therefore candidates must have the ability to work from their own home office.

ABOUT PGP

PGP (The Public Good Projects) is a public health nonprofit specialized in large-scale media monitoring programs, social and behavior change interventions, & cross-sector initiatives. PGP’s mission is to apply best evidence and practices from the public and private sectors to create bold projects for health. PGP’s programs and initiatives are evidence-based, tailored for particular populations, employ a collective impact model, and are scientifically evaluated.

PGP values diverse perspectives and is committed to building an inclusive workplace. We are proud to be an equal opportunity workplace and do not discriminate on the basis of sex, race, color, age, sexual orientation, gender identity, pregnancy, religion, national origin, citizenship, marital status, veteran status, disability status, or prior arrest history.

To learn more, visit: https://publicgoodprojects.org/