Director, Influencer Marketing

Cashmere Agency is an Award-winning lifestyle marketing collective comprised of creative minds from the worlds of entertainment, advertising, and new media. We build strategic and authentic campaigns, supported by a creative mix of marketing, social and public relations strategies that drive culture forward. Our client roster includes: global brands, TV networks, movie studios, streaming platforms, tech companies, and lifestyle entities.
Cashmere Agency is seeking an accountable, results-driven and self-motivated Director, Influencer to work daily clients, and in conjunction with specialized internal teams. As a member of the leadership team, the ideal candidate will be a trusted member of the leadership team who is ambitious, results-oriented and willing to contribute to the overall Agency's success. The successful candidate will have a proven management track record with developing star performers and overseeing Influencer team performance.
The Influencer Director leads the Influencer strategy, campaign oversight, and network development for the agency. The ideal candidate has a strong understanding with the evolving and fast-paced influencer landscape and an understanding of how brands leverage talent to support their overall marketing objectives. This person will be responsible for ideating and building strategic influencer-driven campaigns, and identifying the right talent to fulfill the program. The ideal candidate has strong negotiations skill and a proven track record working directly with talent, clients, agents, and managers. In addition, the candidate has experience with Influencer management software and tools; and a deep understanding of how to utilize data and analytics for campaigns.
With a primary focus on verticals like gaming, film & television and culture, this leader will build strong, viable relationships with the top digital influencers and talent. The ideal candidate has a passion for creators and influencers and understands how to package them into commercial projects that drive social, PR, Experiential and content initiatives for clients.
Key Responsibilities include:

• Experience with direct client relations; which includes leading strategy, brainstorms, critical thinking, and problem solving
• Proven leadership and management skills
• Senior experience within an Influencer, Advertising, PR agency or in-house position
• Oversee influencer campaigns to ensure timely execution of campaigns, talent deliverables, client communication and coordination of logistics based on talent contracts
• Proven track record in maintaining and expanding client business
• Develop programs for influencers and creators across all internal verticals, from content co-creation to offline events, that support brand initiatives, objectives and KPIs
• Strategically identify talent and influencers for brand campaigns and programs that maximize ROI and achieve campaign KPIs
• Manage existing and develop new relationships within the digital influencer community (MCN’s, Talent Agencies, Content Creators, Media Platforms, etc.)
• Work cross-functionally and collaboratively within the Agency’s different departments
• Facilitate the negotiation and execution of brand campaigns for partnered content creators
• Lead the negotiation and contracting of influencers with a strong knowledge in Federal Trade Commission Guidelines (FTC) and standard deal points
• Diversify revenue streams by identifying influencer opportunities and developing go-to-market plans to expand into products, publishing, gaming, etc.
• Communicate and evangelize creator network capabilities to internal and external partners at all levels
• Provide best-in-class influencer counsel specific to brand target consumer and marketing
• Lead the agency in maintaining an effective understanding of the ever-changing influencer landscape, tools, 3rd party vendors and trends
• Oversee the creation of client-facing case studies and wrap-up reports after completing brand campaigns and activations, which include any relevant metrics
• Devise and communicate growth strategies for members of the Influencer team
• Manages productivity of the Influencer team and conducts employee performance reviews

Qualifications:

• Minimum 10 -12 years of experience in the digital media, influencer space required, particularly working with clients and developing business within a digital, public relations, or advertising/integrated marketing agency
• Minimum of 8 years in Management position
• Experience in leading local-to-global influencer activations through execution
• Acutely aware of cultural and social platform nuances, payment and procurement policies, and management logistics
• Experience in talent social analytics related to selection and evaluation
• Strong negotiation skills
• Strong writing skills and the ability to create social playbooks for clients and Influencers
• Experience buying/managing talent/content in the digital space and interacting with brands, agencies, MCNs, influencers
• Strong relationships with top influencers, talent representation, and digital/social networks
• Relevant experience across key social media properties including, but not limited to, Facebook, Twitter, YouTube, Pinterest, Instagram, blogs, etc.
• Experience in digital media, talent/artist relations, public relations and/or marketing
• Experience with and knowledge of short-form video platforms such as YouTube, Facebook, Instagram, Musical.ly, and Snapchat
• Content distribution expertise spanning owned, earned, and paid digital channels
• Familiarity with back-end publishing and platform and analytics tools (i.e. FB insights, YouTube Analytics)
• Demonstrated ability to juggle scope and resources to meet deadlines consistently
• Demonstrated analytical and problem-solving skills
• Strong interpersonal, verbal, and written communication skills
• Demonstrated ability to grow a book of business and expand a team
• Experience managing a team
• Must have a valid Driver License
• Must be able to travel up to 25% domestically and internationally