Sr. Director, Influencer Marketing

Company Overview:

Vital Proteins is an emerging, dynamic brand consisting of a team of passionate individuals who believe whole food-based nutrition is essential for overall health, fitness and wellbeing. Our team, where job titles and hierarchy are meaningless, is comprised of intelligent and innovative individuals who have grit, a passion and perseverance to achieve goals, who work collaboratively and with speed to ensure creativity, success, and global growth. Vital Proteins seeks to develop and support the right people, with the right attitude, who continually ask questions, who challenge the status quo, who drive change, and who develop and tactically execute good ideas. We are looking for individuals to help us think smarter and put a lot of ideas on the table in a short amount of time. Building a great company is our goal. Quality individuals and getting the team right is our business plan

Role:

The Senior Director of Influencer Marketing is a coveted management position that supports all aspects of Vital Proteins’ influencer program, reporting into the SVP of Branding Marketing. It is a job that requires vast knowledge of the Influencer landscape, a passion for quick growth, and a dedication to growing the Vital Proteins’ influencer program. The primary responsibility of the job is to oversee the Vital Proteins community as well as outreach and management of Influencers including contracts, deliverables, and overall thoughtful social media program management.

The Senior Director of Influencer Marketing is responsible for managing an influencer program that drives social reach, engagement, and referred sales through organic, paid and affiliate-based activities. This role oversees the entire Influencer Marketing department, working especially close with the Influencer Marketing Managers. The Senior Director of Influencer Marketing will establish new relationships and maintain existing relationships with relevant health and wellness influencers, championing the brand and values to drive authentic support.

What you will be responsible for:

• Developing creative, multi-pronged paid and earned influencer campaigns across different industries
• Generating original ideas to amplify Vital Protein’s efforts through Influencer Marketing and socially driven partnerships
• Originating campaign concepts that earn shares beyond the paid spend
• Overseeing the execution of an inspiring and results-driven influencer program that powerfully articulates and amplifies our brand
• Collaborating with internal teams to determine product focus for each campaign and ensure messaging & programming meet our KPI’s
• Overseeing all influencer content, ensuring usage rights and contracts are up to date and easily accessible by internal team members
• Be a force of proposal within the brand to go after high-potential opportunities

Who you are:

• Bachelors degree required
• 10+ years related experience – Strategic Influencer Marketing and Influencer Collaborations
• 5 + years of progressive leadership/management experience
• Comfortable growing and developing a team of social experts
• Strong interdepartmental communication skills
• Strong knowledge across Mega, Macro and Micro influencers
• Have existing relationships with health and wellness content creators
• Creative and innovative thinker, organized, detail-oriented, team player and solution-oriented
• Ability to prioritize and manage multiple projects and budgets
• Excellent communication, presentation and writing skills, brings a strategic and critical POV on brand presentations and executive briefings
• You enjoy working in a fast-paced environment where responsibilities and projects will change at a moment’s notice; you are a problem solver
• You must have a focused and constructive approach to new ideas and campaigns
• Someone with a supportive perspective that is able to understand changing company priorities
• Someone who has a personal interest in wellness and maintaining a pulse on the health and wellness industry
• Must be able to read, write and understand English