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Posted March 20, 2021
Grailed

Influencer & Affiliate Partnerships Lead

Grailed
New York, NY, USA Remote ⚠ [Archived] No Longer Accepting Applicants

Grailed is one of the largest peer-to-peer marketplaces for clothing. Our goal is to empower the global style community to take control of fashion commerce and sustainably express themselves through style.

We are a fully-distributed team that works between the hours of 10am - 6pm ET. We have a co-located headquarters in NYC (SoHo). Our team focuses on providing an environment that encourages learning and growth, giving you the opportunity to lead your own projects and take pride in the work you do. We’re constantly looking for chances to create a more inclusive, fun, collaborative, and effective work environment.

As the Influencer & Affiliate Partnerships Lead, you will play a pivotal role in accelerating our growth trajectory by growing Grailed’s connections and relationships with influencers, content creators and affiliate media outlets. Specific responsibilities will include developing and executing the strategy, building partnerships with vendors/publishers/affiliates/creators and optimizing campaigns and budgets. The successful candidate will bring a highly analytical, creative, and flexible growth mindset to the role, which will be critical to delivering breakthrough thinking for these channels. You will report to the Director of Partnerships in our New York City office. Responsibilities:

  • Significantly grow and expand our affiliate channel, delivering a continuous stream of placements in as many relevant media titles as possible
  • Lead channel budgeting and conduct ongoing offer testing and partner bounties, understanding the trade-offs between CAC efficiency, volume and LTV
  • Develop and implement robust influencer marketing tactics across performance, awareness and retention funnels
  • Expand our influencer marketing initiatives into new channels/platforms (e.g. Tik Tok) and cross-functional partnerships with other teams in marketing
  • Ensure adequate diversity, inclusion, and representation across our affiliate partners and influencer talent
  • Manage agencies directly, pushing for stronger performance and innovation for your channels
  • Curate and pitch target brand partnerships, including but not limited to: social promotions, campaigns, and cross-promotional opportunities with synergistic brands and influencers
  • Handle account management for deals brought in by the Director of Partnerships, this includes project management from concept to execution

Who you are:

  • Minimum 5-7 years of experience driving growth via partnerships at a tech, ecommerce, or related company
  • Deep knowledge of affiliate marketing and how to optimize to drive performance across various affiliate models
  • Passion for and demonstrated experience building inspiring and impactful influencer partnerships/campaigns at scale
  • Deep knowledge and experience building and executing campaigns across all major social platforms (Instagram, Facebook, Twitter, YouTube, Tik Tok, Pinterest, Snapchat) and influencer segments (nano, micro, mid-tier, macro, mega)
  • Excellent communication, presentation, and time management skills, with the ability to handle multiple priorities simultaneously
  • Strong data analysis competency, including experience with Excel and Looker (or other BI tools)
  • Flexibility & ability to work in a fast paced and dynamic environment

The following are a plus:

  • Music, entertainment, and/or fashion industry experience
  • A strong network of potential partners who hold decision making responsibilities for strategic marketing partnerships
  • Experience developing brand ambassador and/or seeding programs with influencers
  • Experience in interfacing with celebrity-level talent

More about Grailed: Grailed cares deeply about the customer and the employee experience. We are a fully-distributed team with headquarters in NYC. Each Grailed team member is given the freedom and tools to do their best work from wherever they choose. We offer stock options, health insurance with 100% premium covered, a 401(k) plan, great vacation, and commuter benefits. We have a healthy work-life balance and a fantastic working environment. Grailed’s HQ is located in SoHo and walking distance from N/Q/R, 4/6, A/C/E, and B/D/F/M trains. Grailed is an equal opportunity employer. We value a diverse workforce and an inclusive culture. We encourage applications from all qualified individuals without regard to race, color, religion, gender, sexual orientation, gender identity or expression, age, national origin, marital status, disability, and veteran status. If you have a disability or special need that requires accommodation, please email us at [email protected] to let us know.