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Posted March 26, 2021
Sage

Content Writer

Sage
Atlanta, GA, USA ⚠ [Archived] No Longer Accepting Applicants

Job Description

We are looking for an experienced and creative B2B writer, ideally with a journalism or agency background, to drive the creation of content that will resonate with our US audience, focusing on small and medium businesses.

You will have experience writing for channels including top-of-funnel blogs, social media, email, video, and long-form guides and articles. Experience in producing vertical-specific content, providing deep insight for the construction, manufacturing, distribution, chemical and F&B industries is a plus.

Key Responsibilities

  • Producing multi-channel content to attract, engage and retain Sage customers primarily in the US

    • Understanding complex issues impacting our audience and creating clear, authoritative content
    • Ideating to support population of the global and regional content calendars, with insightful angles and themes appropriate to each of our vertical audiences in the medium space
    • Efficiently managing personal content workflows in platforms including Workfront and Skyword to meet deadlines and respond to stakeholder requests in an efficient manner
    • Interviewing high-profile and influential industry decision-makers, and developing solid industry contacts and networks to produce effective and innovative content
    • Ensuring content is in alignment to Sage audiences and buying stages and driving consistent and timely delivery across all formats
    • Presenting to wider team and stakeholders across the business

    Qualifications

    • 5+ years of B2B digital writing experience (agency or in-house)
    • A major plus if experienced in writing different demand-gen content formats, including but not limited to: eBooks, infographics, webinar scripts, case studies, surveys, buyers guides, etc.
    • Experience in writing SEO content
    • Experience in writing to a high journalistic standard – please share at least x3 examples of your work, showcasing ability to write in multiple formats for a B2B audience
    • Experience with project management platforms and content management systems e.g. Workfront, Wordpress, Skyword, Hootsuite
    • Experience or degree in communications, marketing, digital marketing, business, or relevant field

    Preferred

    • Working in a matrix organization
    • Working globally
    • Experience working in a technology or software-focused organization
    • Experience working in a large organization and managing multiple stakeholders

    Technical / Professional Qualifications

    • Deadline-driven
    • Adept at time management and communication, as well as stakeholder management
    • Specialised market/persona knowledge – happy to immerse yourself in the industry verticals for US market
    • Highly skilled writer
    • Understanding of digital marketing channels – SEO, social media, influencer marketing. Knowledge of content marketing strategies also a plus
    • Creative, innovative, and takes pride in the quality of work

    Do you love where you work? WE do!

    Who is Sage? https://www.sage.com/en-us/com... we make a difference: https://www.sage.com/en-us/com... of Business Builders: https://www.sage.com/en-us/pro... at Sage: https://www.sage.com/en-us/com... Comprehensive Total Rewards Program Included

    • Extended health, dental and vision coverage
    • On-going training and professional development
    • 21 days paid time off from the start
    • Paid 5 days to volunteer through our Sage Foundation
    • Matching Retirement contributions
    • And, so much more…