Social Media & Content Coordinator
Position Summary: Outback Presents is looking for a Nashville-based, talented, passionate, and savvy candidate to lead our organization in social media strategy and address emerging trends within the marketplace. The Social Media & Content Coordinator is responsible for managing Outback Presents’ social media platforms, as well as the social media platforms of all Outback properties (ie. Nashville Comedy Festival, Minneapolis Comedy Festival, etc.). Job duties include creating, capturing, scheduling, publishing, and distributing platform-specific content regularly as well as engaging with fans and clients in the digital space. This position will be responsible for creating dynamic content (designing rich graphics & shooting/editing short videos), covering live events (virtually or in-person) and providing the latest news on Outback Presents’ company, shows and client achievements. The Social Media & Content Coordinator will also help us develop and execute the social voice of our company. This is a full-time position located in our Nashville, TN office.
Essential Functions:
- Manage and create Outback Presents’ social media accounts, including but not limited to, Facebook, Instagram, Twitter, TikTok, Youtube, LinkTree, LinkedIn and more
- Create and distribute relevant, engaging and dynamic copy, image and video content across social platforms, implementing best-approach current trends and company branding
- Research audience demographics and preferences and develop content strategy, optimal posting schedule and maintenance best practices
- Communicate with internal teams and external agents, managers, artist and venue teams to coordinate and schedule show content on a regular basis
- Research and execute relevant influencer marketing opportunities
- Manage, create, monitor and track official show Facebook Events and other social listings for accuracy and patron engagement
- Use non-paid tactics to grow following and engagement across social media channels
- Provide regular growth updates and organic audience insights
- Monitor and respond to patron inquiries on all digital channels, including social media messaging, comments, discussion boards, etc.
- Collaborate with internal marketing and production teams to coordinate day-of show media and social media coverage
Qualifications:
- Bachelor’s Degree in Journalism, Marketing, or a related field
- Minimum of 1-2 years of experience with social media marketing (Experience in event marketing, the entertainment industry preferred)
- High-level understanding of brand identity, advertising, digital marketing, and social media strategy and best practices
- Ability to deliver consistent creative content (text, image and video) tailored to each digital platform
- Ability to work exceptionally under high pressure; organization and attention to detail are a must
- Excellent written, verbal, and listening communication skills
- Proficiency with photo and video editing softwares, such as Adobe Photoshop, Creative Suite, Premiere Pro/iMovie, Canva, VSCO, etc.
- Demonstrated passion for social media marketing and the Entertainment Industry
Outback Presents provides equal employment opportunities to all employees and applicants for employment without regard to race, color, ancestry, national origin, gender, sexual orientation, marital status, religion, age, disability, gender identity, results of genetic testing, or service in the military.
