Associate Director, Strategy

Job Description

160over90 is the full-service, culture-first creative agency within the Endeavor network, which includes WME, IMG, UFC, and other leading cultural organizations. Endeavor employees are category experts who shape the films, shows, designs, songs, plays, events and sports that people love. This unique positioning makes 160over90 the only agency with the ability to truly connect brands directly to culture.

160over90 is seeking an Associate Strategy Director to join the Partnerships Team. The Partnerships team works closely with brands to better understand their challenges, uncover new opportunities and develop strategies to help reach their objectives. We care about what our audience cares about and we not only help to define who that audience is, but we mine/uncover the cultural and industry forces that shape their mindset. We work across all channels helping our clients connect into culture, so they can better connect with consumers.

The Associate Director will play an integral role within this group on a tech-focused sports account leading business, and partnership/sponsorship strategy across the marketing channels.

You should be deeply in-touch and curious about culture (heavy sports, entertainment and media), with the ability to turn research into actionable and inspiring strategies that create meaningful impact with consumers, brands, and businesses. You are as much data-driven as you are passionate about the goings-ons in culture and are well versed in established to emerging companies, brands, leagues, media publishers, platforms and new technologies.

Responsibilities

• Serve as the strategic leader for specific brands/projects, including new business opportunities
• Work within the broader account team across all disciplines as a partner in identifying, maintaining and growing client sponsorship opportunities.
• Work hand-in-hand with our Analytics team to identify research/data gaps, develop hypotheses, and gain a more comprehensive view of the audience, category landscape or opportunity at large.
• Thorough and thoughtful analysis of business/brand, category, consumer and cultural trends that highlights opportunities for clients’ businesses and inform strategic output
• Translate information and intel into inspiring insights, actionable strategies, and key partner recommendations – responsible for development of key strategy deliverables, frameworks and recommendations.
• Culture Seeker - be invested in what’s new in the world. Flag new and creative ideas and trends across advertising, marketing, strategy, and culture (tech, fashion, entertainment, sports, and music)
• Be a team player. Show initiative on where you can add value throughout projects and across various brand teams. Look for new opportunities where strategy can play a pivtotal role for the brand.
  
  

Ideal Qualifications

• Bachelor or Masters degree: Marketing, Advertising or Communications preferred, not required
• Minimum 5 years of Strategy experience or equivalent
• Prior experience in advertising, branding, marketing or Ad school is highly regarded
• Demonstrable research knowledge -- working with both primary and secondary research as well as qualitative and quantitative methodologies/data
• Is familiar and comfortable with a broad range of approaches for building brands including customer journey, audience segmentation, communications/connections planning, social media, influencer marketing, etc.
• Able to combine rigor with reduction. Taking on a comprehensive approach to information, while being able to distill it down to the most poignant insights and opportunities.
• Be comfortable with public speaking and exhibit strong presentation abilities
• Strong PowerPoint and/or Keynote expertise - including, but not limited to, an eye for design and understanding how to communicate visually
• Capable of managing and working on multiple projects within tight deadlines
• Be curious, with a thirst for understanding human behavior and the influences that shape consumer choice
• Entrepreneurial spirit

160/90 is an equal opportunity employer committed to a diverse and inclusive work environment.