Influencer Marketing Manager
Alo Yoga is seeking an experienced, digitally savvy Influencer Marketing Manager to develop and execute our influencer marketing strategies and creative campaigns. Our ideal candidate is a team player who is extremely passionate about influencer marketing and creating and growing strong communities. We are looking for an enthusiastic, self-starting individual who displays a positive, professional, can-do attitude who is an absolute expert of the influencer world.
The Influencer Marketing Manager will be responsible for ideating and executing creative influencer campaigns that cut through the social media noise. They will refine and streamline communications with our ever-growing influencer network, ensuring timely deliverables while creating a special, high touch experience for all partners. As an Influencer Marketing Manager, we expect this person to be highly knowledgeable and stay abreast of influencer and social media trends across Instagram, YouTube, TikTok, and any other burgeoning social media platforms. They should have excellent communication and cross functional skills and execute influencer campaigns across channels.
Essential Job Functions:
• Build and establish strong, direct relationships with influencers and/or their representatives through a multitude of efforts such as organic gifting, campaign participation, formal ambassadorships, etc.
• Manage day-to-day communication with existing network of influencer partners to foster strong, high-touch relationships with the brand and a strong understanding of brand and product knowledge
• Support the Director of Influencer Marketing in developing and evolving current strategies around UGC, influencer content, campaigns, and drop schedules
• Work collaboratively and cross-functionally with all company departments to maximize influencer presence and performance across channels (social, legal, paid digital, e-com, creative, merchandising, partnerships, public relations, etc.)
• Monitor and keep abreast of industry trends and competitor strategy
• Oversee influencer partner contract process from pitching to negotiating, executing and renewal
• Possess excellent time management skills and the ability to juggle multiple campaigns and projects at a time, ensuring timely delivery of strategy and action points
• Support in weekly and monthly reporting, including YOY Impressions, Engagement Rate, Top EMV Posts and special initiative highlights
• Strong ability to think and plan ahead, staying on top of upcoming cultural, social, and brand marketing calendar events in mind
• Amplify product launches and brand campaigns with a creative, socially driven mindset that maximizes volume through our influencer megaphone
• Strong understanding and passion for influencer diversity across all categories
• Ideate and execute surprise-and-delight moments for our influencer network
• Stellar problem solving and critical thinking skills a must
• Must be able to thrive in a team environment with a positive, can-do attitude
Requirements:
• Bachelor's Degree in related field required
• Must have a minimum of 5 years of experience in women’s and men’s apparel or related industry
• Broad product and brand knowledge within Fashion and apparel industry preferred
• Proven track record in outreach campaign strategies
• Impeccable verbal and written communication skills
• Strong networking aptitude
• Outstanding project management skills
• Demonstrated ability to work with and through people to achieve results
• Excellent interpersonal and communication skills including highly developed presentation skills • Ability to manage multiple deadlines in a fast-paced environment while maintaining a positive and professional work environment
• MS Office, Google Apps, and Mac proficient
• Ability to work with details and perform work accurately
• Must be able to work well in a team and independently
• Process driven and demonstrate and ability to deliver in a timely manner
• Thrive in a fast-paced, rapidly changing environment, be flexible and take on new job duties
• Experience with organizational, social listening and community management tools and platforms: Dash Hudson, Tribe Dynamics, InfluencerDB, InfluData, Google Analytics, Airtable.
Other Skills and Abilities:
- Creative brainstorming, Highly analytical, Good with data, Organizational Skills, Prioritizing, Multi-Tasking, Strong Communication Skills
