Associate Manager, Digital Media, eComm - Social Media Marketing - Local and Associate Content - Adfellows

Position Summary... What You'll Do...

Associate Manager, Social Media Marketing - Local and Associate Content - Adfellows

Want to be a part of an industry leading marketing strategy that empowers 1.4 million Associates to be the face of a globally recognized brand?

The Associate Manager of Local and Associate Content requires strategic thinking for empowering frontline Associates in our stores so they can create high performing social content that tells the authentic story of our brand while driving critical business results. As a key strategy for our brand, you’ll partner with thousands of stores and Associates to create innovative marketing strategies and campaigns, work with an industry leading technology team, and influence the way major brands create digital marketing content going forward. Reporting to the Director of Local and Associate Content, you’ll partner with category marketers, store operators, and technology partners to find the best solutions for crowd sourcing marketing content from Associates. If you believe in lifting up frontline Associates, telling the true stories of millions of people in our stores, and showing the world that a company’s brand is only truly seen through the people that work there, then this is the role for you.

You’ll sweep us off our feet if…

• You’re a visionary who believes in challenging the status quo, enabling others to succeed, and creates strategies that emphasize the authentic humanity of a brand.
• You know how to teach others to create eye catching content on the social platform’s customers use the most.
• You’re familiar with influencer marketing, crowd sourcing creative needs, and able to influence others to take action.
  
  

You’ll Make An Impact By

• Developing strategic campaigns – Generate brand favorability and sales through innovative campaigns where frontline Associates produce the content. Partner across the business with category marketers, merchants, and operators to build campaign buy-in from Associates to achieve the participation results needed to accomplish business results.
• Execute program priorities – Partner with our technology, creative, and communications team to accomplish key priorities outlined on our annual roadmap. Understand the required success factors and create innovative strategy that meets those factors.
• Educate the business – Effectively communicate with partners across the business about the program, how it works, why it is important to every campaign, and where support is needed. Champion the Associate and help find new ways to make them the face of large marketing campaigns for the business.
  

Must be part of the Adfellows Program

Minimum Qualifications...

Outlined below are the required minimum qualifications for this position. If none are listed, there are no minimum qualifications.
Minimum Qualifications: Bachelor’s degree in Marketing, Business, or related field OR 2 years’ experience in marketing or related field. Preferred Qualifications...
Outlined below are the optional preferred qualifications for this position. If none are listed, there are no preferred qualifications.
Working on cross-functional teams or projects Primary Location...121 River St, Hoboken, NJ 07030-5989, United States of America