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Posted April 11, 2021
Zeno Group

Account Supervisor, Influencer

Zeno Group
Chicago, IL, USA ⚠ [Archived] No Longer Accepting Applicants

ABOUT THE JOB
This role is for a seasoned influencer engagement expert within Zeno Chicago’s digital team. This position will play a pivotal role in the continued growth of the Chicago influencer practice by driving both new business and existing client programming.
As an Account Supervisor, Digital, you’ll be responsible for developing smart, creative influencer strategies, including both paid and earned engagement, across tiers and segments of influencers – from kids to parents, from food to family. You’ll be expected to optimize these strategies based on client objectives, consumer target, budgets and goals, and counsel clients on the ever-changing influencer landscape. In addition to being strategically sound, your thinking should be creative and fun – from a new way to engage influencers to a clever name or concept.
In addition to strategy-building, as an Account Supervisor, Digital, you’ll be expected to drive client programming from start to finish. This will include detailed tactical timelines and plans, managing other junior staff and an analytical approach to measuring success, including familiarity with measurement tools and industry benchmarks. As with Zeno culture, you’ll be expected to jump in at every level, from influencer contract negotiations to tough client conversations. This also includes co-creating content with influencer partners by guiding them in their creative execution and copywriting.
The ideal candidate should have a deep roster of experience and knowledge of influencers across segments and social channels. This person should be an expert in the influencer space and have a confident understanding of FTC and disclosure guidelines. S/he should have in-depth experience in communicating with influencers 1:1 in both a paid and earned capacity, including what is required to engage various influencers at different levels. S/he should also understand best practice for demonstrating the impact of an influencer program, whether a direct conversion campaign or awareness/engagement. This position will also be expected to be the client-facing lead for influencer programming, and should have strong client counsel and demeanor.
This person must:
Be collaborative: Work well with colleagues at all levels, including mentoring and coaching junior staffBe a self-starter: Love taking on new challenges; join an already-booming practice and partner with us to help grow it furtherBe “good in a room”: i.e. be a strong presenter and good under pressureBe creative:Love brainstorms and sharing new, out-of-the-box ideasBe detail-oriented: Like hashing out and staying on top of all of the details of a program, from the initial timeline to managing a teamBe willing to have fun: We love what we do and who we do it with, and hope you would, too

ABOUT YOU

    • At least 5 years of experience in a client-facing digital, social or influencer role
    • Minimum of bachelor’s degree in journalism, PR, marketing, or other related field
    • Deep experience with influencer engagement across paid and earned, different tiers and segments
    • Strong understanding of influencer and social media landscape, including recent hot button issues; fluent in consumer influencer marketing
    • Strong problem-solving and natural leadership, with previous experience managing others
    • Experience in creating social media content, whether directly or through an influencer
    • Experience driving measurement efforts for a social, digital or influencer program, including calculating benchmarks, engagement rates and synthesizing data to demonstrate impact
    • Experience in client counsel and client Q&A conversations
    • Experience in numerous client presentations, with strong speaking skills
    • Excellent time management skills and highly organized, with experience working simultaneously on multiple clients
    • Comfortable with Microsoft Office applications, especially PowerPoint

Pluses:

    • Additional social/digital experience in content creation, social strategy or paid media
    • Experience with top consumer brands
    • Experience working specifically with kid influencers or YouTube influencers
    • Any experience/knowledge working with influencers in a B2B capacity

#LI-SW1
ABOUT US Zeno Group is the fiercely independent and global integrated communications agency, born from PR. We bring together the boldest and brightest talent to help clients across industries and sectors unleash the power of strategic communications. Guided by our ‘Fearless Pursuit of the Unexpected,’ we push the boundaries to achieve real business value and societal impact for clients. Zeno Group is a place where careers are built and lives are lived. We cultivate our fearless culture to ensure greater diversity, equity and inclusion across the entire agency and the industry. Zeno is for everyone. Winner of our industry’s most coveted awards including the 2021 PRWeek Agency of the Year and a two-time winner of PRWeek’s Best Places to Work, Zeno has been previously named Creative Agency of the Year by PRovoke and recognized twice by the Cannes Lions International Festival of Creativity. Zeno is a DJE Holdings Company. ABOUT OUR BENEFITS Zeno Group offers a creative and differentiating benefits package including a variety of medical and dental choices, vacation, and sick time. We also offer a 401(k) plan, pretax flexible spending accounts, tuition assistance, a prescription drug benefit plan, a vision plan, long-term and short-term disability, life insurance and programs that support flexibility and promote work/life balance. In addition, our unique ZenoFit wellness program offers financial support to pursue the wellness activity of your choice.