Senior Manager of Affiliate Marketing
Senior Manager of Affiliate & Partner Marketing
We are long-term thinkers driving impact for our clients.
RBL thinks about individual channels and the entire picture in ways that typical agencies do not. We have a stronger understanding of in-house teams and growth. Since our founding in 2014, we’ve worked with brands like ModCloth, LiveNation, Nextdoor, Amazon, and Facebook (Portal & Oculus), Ironclad, Tempo, AXS, Puma. We are the only affiliate agency or consulting firm that has experience working on programs for eBay, Amazon, and Facebook.
We can give our clients three core channels to drive holistic growth: 1) ACQUIRE Paid Social/Search, 2) PARTNER Affiliate/Partner, and 3) OPTIMIZE Conversion Rate Optimization (CRO). We collaborate with high-growth B2C ecommerce and marketplace clients in the U.S. We're nimble, hungry, fast-paced, and keep our distributed team happy.
Inspired by leading growth practitioners to be more than an agency we are working with clients to unlock growth.
About You
This is an exciting and pivotal role for you with the potential to have a big impact for RBL and our clients. You are a key player in our fast-growing affiliate practice. You are an affiliate and partner marketing expert, responsible for supporting our practice area lead of affiliate marketing.
You would collaborate closely with our Head of Affiliate Marketing and our CEO. You’ll be part of a cross-functional team that includes production, growth, client services, all working to make sure client needs are anticipated and met.
As RBL’s Senior Manager of Affiliate Marketing, you will be responsible for the following key areas: execution of affiliate recruitment, activation, optimization, communication, reporting, and data analysis.
In addition to executional support, you will have a significant seat at the table and voice within the organization and the opportunity to grow with the team. You will need to have the drive to work independently and the communication skills to work as part of a growing team. Teammates that have been successful have been great communicators and have exhibited strong ownership, crisp execution, agility, and a hunger to be part of a growing team.
This is an exciting entrepreneurial opportunity to be part of building and implementing systems for high impact. It’s a significant learning opportunity to be at the forefront of growth, and paid marketing working closely with seasoned growth and performance marketing practitioners and world-class clients.
You’ll be responsible for:
• Leading client success across 3-5 key accounts
• Driving affiliate partner revenue growth for a variety of client accounts
• Driving affiliate execution for top tier clients in collaboration with our head of Affiliate Marketing
• Provide direction to tactical teammates and resources
• Create reporting insights and presentations including strategic initiatives & optimization efforts to hit client goals and targets.
• Recruitment, Activation, Optimization, Management of relevant incremental publisher partners
• Setting and hitting client targets for both volume, CPA, and ROI
• Identifying and executing tasks that will have the most significant impact in hitting targets
• Quantifying and prioritizing initiatives/opportunities accordingly
• Campaign monitoring to ensure the account is pacing well relative to budgets and targets
• Troubleshooting pixels, UTM tags, tracking, and instrumentation as needed
• Have an eye for building helpful reporting and recommend improvements to existing processes, reporting, and analysis
• Implementing testing initiatives in key areas such as ad creatives, promotional schedule, publisher communication, and 3rd-party tools
You’ll need to have:
• 2-5 years affiliate partner marketing experience
• Proven prior work experience managing affiliate accounts with various goals and across several different industries
• A growth mindset - desire for constant improvement, dynamic learning, and desire and ability to overcome blockers or obstacles and an individual contributor and with teammates
• Experience at one, or more of the following in-house management: affiliate network, affiliate marketing agency, merchant or publisher, preference for an agency experience
• A passion for Affiliate, Partner, and Influencer Marketing
• Ability to present complex topics to a client in a concise manner
• Experience on affiliate marketing platforms: CJ, Impact, RAN, TUNE, Partnerize, and AWIN.
• Strong written and verbal communication skills. This is critical to ensure client success, alignment of team and client expectations, in particular on a remote distributed team such as ours.
Additional points we’d like to see:
• A Bachelor’s Degree or equivalent years’ experience required
• A passion for Growth and Growth Marketing
• Certifications from top networks like CJ, Impact, RAN, TUNE, Partnerize, and AWIN.
• You are an energetic thoughtful analytical affiliate marketing enthusiast; eager to roll up your sleeves and be hands-on, learn, and grow in affiliate and paid marketing as well as educate clients on a great marketing practice area
• You are entrepreneurial spirited and a self-starter; able to work both independently and in a team environment
• Interested in innovation and working with new improved methodologies for boosting performance
Benefits include unlimited PTO, health insurance reimbursement, a competitive salary, a large voice in a small fast-growing firm, fun quarterly team events, and 10% of your time to work on non-client projects.
About Us
We believe in growth principles like Always Be Testing (ABT) and a competitive, collaborative, supportive culture. We are a distributed team with players in SF, Austin, Miami, Portland, Denver, Chicago, Dallas, and Los Angeles.
We’re inspired by leading growth teams and principles. We’re one of the few performance marketing agencies that make User Experience (UX) recommendations to improve conversion rates.
Best-in-class growth marketing impact requires a best-in-class workforce, and we believe that comes from a diverse mix of backgrounds and experiences. RBL is proud to be an equal opportunity employer, committed to evaluating all qualified candidates regardless of gender, gender identity, race, national origin, religion, sexual orientation, genetics, disability, age, or veteran status. Furthermore, we believe optimal results come from operating a meritocracy built upon diversity of thought and background and absolutely devoid of discrimination and hate speech.
