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Posted April 19, 2021
Snap Kitchen

Social Media & Influencer Marketing Manager

Snap Kitchen
Austin, TX, USA ⚠ [Archived] No Longer Accepting Applicants

SOCIAL MEDIA & INFLUENCER MARKETING MANAGER, CORPORATE

Status: Full Time

Starting Wage: DOE

Location: Austin, TX (Currently Remote)

We Are On A Mission

We believe in the transformative power of real food, the way it makes us feel and how it impacts the world we live in. We empower busy people to eat clean without compromise because you shouldn’t have to choose between health, convenience, & amazing tasting food. We make a healthy lifestyle easy. Our chefs and nutritionists reimagine comfort food and then create those favorite dishes with a healthy twist.

At Snap Kitchen we are just as passionate about our people as we are about food! Being a part of Snap Nation means that you are a critical part of us realizing our goals and will play an integral role in helping to shape our business. We believe in the transformative power of people, the value of diversity and the importance of inclusion.

Position Summary

We are looking for an individual who will be responsible for supporting, creating, and maintaining a range of digital and traditional brand marketing team initiatives. The majority of your time will be spent supporting our efforts around social media and influencer marketing; however, you will have the opportunity to be exposed to all of our other marketing channels, as well as develop your analytical skills. If you’re a self-starter who loves to learn and is passionate about marketing, you could be the right fit!

What you will do…

  • Support, organize, setup, implement, and track results of social media campaigns, influencer marketing campaigns and affiliate marketing campaigns
  • Coordinate with internal teams and agencies to create social media posts and curate the IG grid – including generating ideas for (& at times creating on your own) copy, graphics, promotions, etc
  • Develop & maintain an optimal post schedule, considering customer traffic & engagement, as well as initiatives across our other marketing channels
  • Responsible for the planning and reporting for organic social media content, ensuring all content aligns with the broader brand communications plan and brand positioning
  • Work collaboratively with the Customer Care team to ensure they are supported in addressing customer needs on our social platforms
  • Stay up to date with trends, best practices and platform updates for all social media channels and build this into our strategy. For example: Shoppable Instagram function, polls, gifs, reels and more
  • Suggest new ways to attract customers such as promotions and engaging content ideas
  • Facilitate community management through online conversations with customers and respond to questions across channels
  • Lead and scale internal influencer program to drive rapid growth
  • Research influencers, platforms, niches and engage in outreach
  • Recruit and activate influencers. Respond to all inbound and outbound influencer inquiries to build an engaged community and program
  • Manage contract negotiation with influencers
  • Track and measure the effectiveness of the influencer program. Identify and explore new measurement opportunities for analyzing return on investment
  • Develop wrap-up reports to share internally
  • Participate in brainstorms and planning sessions related to PR, marketing and event activations
  • Develop and evolve current strategies aimed around UGC and influencer content
  • Help with photo and video shoots
  • Provide support to the marketing team in daily administrative tasks
  • Help streamline processes and work-flows
  • Stay current with best practices, strategies, and industry standards regarding social media marketing and digital marketing in general

Who you are…

  • 5+ years working in social media, content marketing, influencer marketing, digital marketing; food/wellness/lifestyle/CPG/subscription experience are all a plus!
  • Experience with organic and paid social media landscape is a must
  • Have creative flair that you will leverage to translate our content themes through to execution across channels
  • Demonstrated project management experience to lead and deliver multiple content work streams simultaneously
  • In-depth understanding of engagement metrics and audience growth strategies
  • Ability to manage shifting priorities and tight deadlines associated with a fast-paced culinary and consumer trend cycles
  • Willingness to work a flexible schedule, including some nights and weekends
  • Organized, with great time-management skills and the ability to prioritize work
  • Detail-oriented & meticulous, with flawless execution. Attention to detail is a must!
  • Highly collaborative: you work well with people at all levels, from all backgrounds and celebrate inclusivity
  • You have excellent written and verbal communication skills & strong knowledge of Microsoft Office (Word & Excel) and Google Apps (Docs, Sheets, Slides, Forms, Google Analytics), Adobe Creative Suite, Asana, Slack, Dropbox, and Facebook Business Manager
  • Experience using social media scheduling and reporting tools, such as Canva, Sketch, LATER, Planoly, Hootsuite and more
  • Experience using social media required and knowledge across IG, TW, FB, LI, Pinterest & YouTube are an absolute must!

The Finer Print

  • Who you report to: Director, Marketing & Brand
  • Status: Full Time, Exempt

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