Supervisor , PR and Brand Engagement
Company Description
McDonald’s is proud to be one of the most recognized brands in the world, with restaurants in over 100 countries that serve 70 million customers daily. As the global leader in the food service industry, our legacy of innovation and hard work continues to drive us.
From drive thru updates to delivery to mobile order and pay, we are innovating quickly and growing. Joining McDonald's means thinking big and preparing for a career that can have influence around the world.
At McDonald’s, we see every day as a chance to create positive impact. We lead through our values centered on inclusivity, service, integrity, community and family. From support of Ronald McDonald House Charities to our Youth Opportunity project and sustainability initiatives, our values keep us dedicated to using our scale for good: good for our customers, people, industry and planet. We also offer outstanding benefits including a sabbatical program, tuition assistance and flexible work arrangements.
We are an equal opportunity employer committed to the diversity of our crew members, staff, operators, and suppliers. We promote an inclusive work environment that creates feel-good moments for everyone. We are interested in people who enhance our company culture: Does this role interest you? We encourage you to apply even if you don’t meet every single requirement!
Job Description
As the Supervisor of Brand PR & Engagement Communications for McDonald's USA, you will help create and manage the perceptions of one of the most recognized brands.
Reporting to the Manager of Brand PR & Engagement Communications, the Supervisor will be responsible for developing and managing communications priorities to support the McDonald's U.S. business and brand, including customer experience, food/menu news, value, family business and field communications. The Supervisor will also need social media and influencer marketing experience as they will work closely with program managers to develop and execute content.
In this role, you will proactively communicate with cross functional business partners and assist in providing counsel on communications programs that effectively reach and engage defined audiences (e.g., customers, earned media, influencer marketing, third party organizations, etc.) with McDonald's brand story and messages, drive awareness and sales and protect/enhance overall brand image.
You Will Also
- Assist with execution of public relations campaigns for defined focus areas including consumer engagements and promotions, food & menu categories, digital accelerators and reputation initiatives across priority audiences.
- Work closely with multicultural and field partners to ensure campaigns are reflective of their teams’ needs for a robust communications plan that fires on all cylinders
- Align strategy and develop partnerships with Marketing, Social Media, Digital, Menu Innovation, Operations, Legal and McDonald's Corporate Communications Team
- Become an expert on effective ways to reach and engage key external audiences
- Gather, analyze and incorporates appropriate brand and industry standard methodologies to ensure that strategy and programs resonate with and motivate our audiences
- Measure and report on success of communications and PR strategy for ownership programs
- Write and edit press releases, media statements and other relevant communications materials
- Use data and customer insights to back up thinking and decisions
- Assist in managing all resources related to ownership of communications and PR programs (e.g., budget, agency support, team support, etc.)
- Complete all routine administrative functions (e.g., expense reports, budgets, etc.) in an accurate and timely fashion
- Learn the intricacies related to national/regional PR agencies and assist in the development of communications strategy and PR programs to support ownership areas with agencies
- Monitor quality of work and provides ongoing feedback and counsel in ownership areas to agency partners to help them meet objectives, deliver the best work
Qualifications
- Undergraduate degree in Communications, Public Relations, Marketing or other related field
- Solid experience in Public Relations, Integrated Marketing, Influencer Marketing, or related McDonald’s experience
- Background working with public relations creative agencies and/or cross-functional teams, building relationships across levels
- Familiarity with traditional and social media monitoring tools and related metrics reporting
- Strong ability to multi-task and prioritize multiple projects and requests simultaneously
- Creative thinker solid experience in concept to execution of new ideas
- Proactive and solution oriented problem solver
- Curiosity and drive to develop a deep knowledge of the McDonald’s business and system
- Ability to influence others outside direct line of control, management
- Excellent creative writing, presentation and public speaking skills
Additional Information
McDonald’s is committed to providing qualified individuals with disabilities reasonable accommodations to perform the essential functions of their jobs. Additionally, if you (or another applicant of whom you are aware) require assistance accessing or reading this job posting or otherwise seek assistance in the application process, please contact [email protected]
McDonald’s provides equal employment opportunities to all employees and applicants for employment and prohibits discrimination and harassment of any type without regard to sex, sex stereotyping, pregnancy (including pregnancy, childbirth, and medical conditions related to pregnancy, childbirth, or breastfeeding), race, color, religion, ancestry or national origin, age, disability status, medical condition, marital status, sexual orientation, gender, gender identity, gender expression, transgender status, protected military or veteran status, citizenship status, genetic information, or any other characteristic protected by federal, state or local laws. This policy applies to all terms and conditions of employment, including recruiting, hiring, placement, promotion, termination, layoff, recall, transfer, leaves of absence, compensation and training.
Nothing in this job posting or description should be construed as an offer or guarantee of employment.
