Brand & B2B Marketing Undergraduate Summer Intern
AbleTo is the leading provider of high quality, technology-enabled behavioral health care. AbleTo believes that everyone deserves access to high-quality care, and offers a suite of technology-enabled services to empower people to lead better lives through better mental health. A proprietary platform connects individuals with AbleTo highly trained licensed providers who deliver weekly sessions by phone or video supported by an integrated digital experience. Members also have access to mental health coaches, and digital support programs. Clinical best practices are leveraged across all services to ensure individuals are getting the care they need. Our outcomes-focused care is proven to improve depression and anxiety by over 50% on average, as demonstrated in several peer-reviewed studies. For patients with high-cost medical conditions, our clinically-tailored treatment is proven to reduce medical costs with care that empowers the patient to address their health needs. AbleTo partners with payers to make high-quality care accessible, affordable and convenient for millions of people to get the treatment they need.
Intern Objectives
AbleTo is offering a unique internship opportunity for someone who has a strong interest in pursuing a career in Marketing. You will be an active member of the team and will be responsible for a variety of projects designed to be completed and delivered by the end of the internship. These projects are intended to provide you with strategic and executional marketing experience, as well as exposure leading and orchestrating initiatives across many functions of the organization.
Primary Responsibilities
The mental health provider space has grown significantly, and we would like your help to understand where AbleTo sits relative to our key competitors, and identify ways we can differentiate our brand. To support this effort, your key responsibilities include:
- Conduct a comprehensive competitive analysis of leading mental health provider brands based on the following dimensions: product offering, value prop, brand positioning, pricing, marketing activation (digital, paid media, PR, influencer marketing, social, sponsorships etc), engagement metrics
- Conduct an audit of AbleTo's product/marketing efforts against competitors and deliver a benchmarking analysis
- Based on your findings, present a final report including your recommendations, opportunities, and external/future trends we should consider
- Collaborate with a market research manager to ideate ways to engage AbleTo employees in making competitive intelligence part of our culture's DNA
- Craft a comprehensive behavioral health solution consumer-facing message that health plans and employers will use to feature AbleTo and its role among a suite of available behavioral health benefits
- Work with the marketing team to develop and execute brand and business-to-business marketing strategies across health plan lines of business including commercial, Medicare and Medicaid for all AbleTo products
Experience
Position Requirements
- Undergraduate degree in business, BA or BS degree in progress
- Strong interest or exposure to Marketing preferred either through coursework or internships
- Detail oriented and results driven, with the ability to prioritize and meet deadlines within specified time constraints
- Ability to work collaboratively and effectively develop relationships
- Strong analytical skills and basic business acumen
Competencies
- Clear Communicator. Strong storytelling presentation and clear, concise communication skills; ability to articulate a recommendation supported by rationale and data insights
- Achiever. A natural curiosity, desire to learn and accountable to drive results
- Consumer Obsessed. Strong customer empathy, with a passion for delivering compelling value that drives behavior change.
- Critical, Strategic Thinker. A creative problem solver, who uses excellent judgment and brings structure to chaos.
- Doer. Ability to prioritize numerous responsibilities for multiple projects, with effective and timely follow-up
- Relationship builder. You listen, partner and influence across decision makers with a high degree of professionalism.
- A healthy balance of humility and assertiveness
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AbleTo is an equal opportunity employer. All qualified applicants will receive consideration for employment without regard to race, color, religion, sex, sexual orientation, gender identity, national origin, disability or veteran status. AbleTo is an E-Verify company.
