Social Media Manager

The ideal candidate is a hard-working team player who will play a critical role in creating original digital content across various social media platforms.

Responsibilities

• Develop social media strategy
• Create original content
• Working closely with design team to capture great photography content for use on all social channels
• Working closely with brand marketing to understand the annual brand storytelling priorities and product campaigns, translating those onto the social strategy grid and then briefing in social content to creative for each of the platforms
• Working closely with Influencer marketing to identify the most highly engaged and engaging members of our community who are super-fans of the brand and amplifying their voices through our platforms.
• Owning and regularly mining the analytics tools for insights that can be used to drive our social strategy and content, sharing learning and best practices across the organization.

Qualifications

• Strong belief in the brand, products and culture and a passion for the beauty sector in general.
• Deep understanding of all key social media platforms from an organic, paid and analytics perspective including but not limited to Instagram, Tik Tok, Facebook, Pinterest, Youtube and Twitter.
• Strong understanding of the social media analytics tools and ability to work directly within those tools.
• Strong Communication Skills
• Desire to be hands on and personally involved in not only the strategy but the cross functional execution and measurement of initiatives.
• Desire to work within a cross-functional team vs within a silo
• Fluency in Microsoft Office suite (Outlook, Excel, Word, PowerPoint, etc.)
• Based in Fairfield County, CT
• Great photography skills a huge plus