Sr. Manager, US PR

About VERITAS

Veritas solves what no one else can. With an industry-leading product portfolio, we offer proven, modern, and integrated technology that brings together availability, protection, and insights. Our Veritas Enterprise Data Services Platform addresses current and future data issues end-to-end – keeping mission-critical workloads highly available, protecting data everywhere, and providing insights to optimize costs and maintain regulatory readiness.

Veritas supports 500+ data sources, 150+ storage targets, 50+ clouds, and any deployment model imaginable. We serve 99% of the Fortune 100, 90% of the Fortune 500, and are the market leader in Software-defined Storage, Data Protection, and Archiving.

Veritas’ Worldwide Field Operations (WFO) propels company growth by driving all aspects of new business and channel sales and includes global sales operations and global sales enablement for all new business and renewal sales.

The Senior Manager, Public Relations, will execute integrated media relations strategies and campaigns to promote the Veritas brand. They will develop platforms to position executives as thought leaders on newsworthy and important topics, and establish them as go-to resources for media outlets. This critical member of the team will focus predominantly on media relations, creating powerful customer stories, launching new products and managing the PR elements of integrated marketing campaigns.

Reporting directly to the head of global communications, the successful candidate will partner closely with their international PR colleagues as well as the analyst relations, social media and internal communications teams. The ideal candidate should have a proven track record of leading innovative campaigns and initiatives that generate exceptional results with measurable impact, specifically delivering relevant press results for the United States. The candidate must excel at collaborating with senior business, marketing, sales and partner leaders.

The Senior Manager, Public Relations, will be critical in helping Veritas reclaim the industry’s awareness of its market leadership position.

We would prefer this role to be based in Santa Clara, CA. Veritas is committed to flexible working, which meant we were well prepared for shift in working patterns that came with the global pandemic. Our offices are slowly beginning to open again as regulations permit. While we will continue to work flexibly as an organization, the nature of this role will likely require the successful candidate to be onsite several times per week. It may also require occasional travel.

Responsibilities

• Drive the US PR program to deliver measurable success against Veritas’ business goals.
• Participate in defining, socializing and deploying Veritas’s global PR strategy.
• Create, own and deliver the US PR plan and report back against its successes.
• Lead media communications activities, across business-related announcements, customer stories, and thought leadership campaigns.
• Develop and execute Veritas’ US thought leadership PR program, developing creative media platforms aligned to our marketing and business objectives.
• Identify and leverage opportunities to tell Veritas’ story to multiple distinct audience groups, including users, customers, prospects, investors, partners and others within the industry.
• Develop and drive sales-aligned proactive PR campaigns to target prospect audiences.
• Oversee the creation of US press content to ensure a vibrant pipeline.
• Foster and maintain relationships across multiple internal stakeholders and cross-functional teams.
• Drive Veritas’ position in the news agenda by monitoring competitive news/developments and industry-related issues, crafting reactive media responses and/or strategic messaging, as appropriate.
• Develop and strengthen relationships with US media stakeholders in the business, trade and national press, responding to incoming queries and managing their perception of the brand.
• Demonstrate the value of the PR program back to the business, ‘owning’ the PR goals for the US market, driving coverage against these and reporting results back to stakeholders.
• Defend the Veritas brand in the media during crisis events.
• Own and deliver the US press element of events where appropriate.
• Take responsibility for the US bench of spokespeople, ensuring that the team is appropriately identified, trained and briefed in order to be successful.
• Act as a trusted advisor to the leadership team, offering counsel to influence strategy and mitigate risk.
  
  

Requirements & Skills

• Minimum 10 years of public relations experience – some, or all, of this should be in-house for a technology company.
• Bachelor’s degree in marketing, public relations, journalism, communications, or equivalent experience.
• Excellent attention to detail, understanding of technology, and ability to communicate complex topics effectively.
• Strong written and verbal communication skills and proven ability to craft highly impactful copy.
• Proven track record developing and implementing successful PR and influencer campaigns.
• A passionate and disciplined self-starter, with an ability to organize and manage multiple projects simultaneously.
• The confidence, presence and personal credibility to quickly establish successful relationships, internally, with executive leadership, and externally, with the press.
• Proven experience delivering results while managing to a budget.
• A creative and analytical mind with good problem-solving skill and practical approach.
• Strong project management skills.
• Thrives in a collaborative environment and is willing to roll up their sleeves to get the job done.
• The capacity to have fun!
  

At Veritas, we care about the causes close to your heart and enable you to volunteer, donate, and do good. We also value uniqueness and know that a more diverse and inclusive workforce makes a winning team, so come as you are! Interested? Then apply and find out more about #TeamVTAS!