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Posted May 07, 2021
Zinus

Sr. Marketing Manager

Zinus
Oakland, CA, USA ⚠ [Archived] No Longer Accepting Applicants
Compensation: $91,000 to $196,000 Annually

Sr Marketing Manager

Oakland, Ca - Zinus is seeking an eCommerce or CPG experienced marketing professional to join our U.S. Marketing team in the role of Sr. Marketing Manager.. The ideal candidate will be able to demonstrate proven success as a strategic leader of marketing and creative services teams to deliver engaging and high performing marketing initiatives. Experience developing and executing product marketing content for eCommerce platforms such as Amazon, Walmart.com, and Wayfair.com would be a huge plus. You will be asked to collaborate with internal teams as well as external agency partners to plan, develop, and execute key areas of marketing to drive product sales across our entire Zinus portfolio. These initiatives and activities include content strategy, digital advertising, integrated campaign development (video, web, social media, email, print/OOH, etc.), influencer marketing, PR and sponsorships. You’ll also play a critical part in the ongoing development and evolution of our zinus.com channel.

This position will carry enormous influence within our small but vibrant team, and may also be asked to present to senior company leadership as necessary. The Sr. Marketing Manager will report directly to the VP of Marketing, with the option of working remotely or in-office.

Responsibilities:

  • Lead coordination of the day-to-day marketing and content development activities within the U.S. marketing team.
  • Collaborate with the VP of Marketing, to guide development and implementation of local U.S. market marketing plans that deliver against global Brand and Product strategies.
  • Develop strategy and content in support of new and existing product launches
  • Guide production and implementation of the Marketing strategy - including campaigns, events, digital marketing, social media and PR.
  • Work closely with the company’s Sales team; enabling them to meet their channel revenue objectives supporting them with appropriate tools, materials and presentations as required
  • Ensure marketing objectives are met or exceeded.
  • Work closely with the product development team to define required marketing materials and programs.
  • Undertake continuous analysis of competitive environment and consumer trends
  • Ensure optimization of marketing programs across all channels
  • Work with internal teams to shape product messaging and content
  • Present marketing plans and results to internal stakeholders to enroll and align key cross-functional groups
  • Collaborate with agency partners to ensure high quality output and timely delivery of programs and assets
  • Be an active mentor and leader to the all direct and indirect reports

Qualifications:

  • Confident, driven, and dynamic marketing professional with 6+ years of prior work experience in either a corporate marketing or creative agency environment
  • BA/BS degree with strong academic credentials
  • Excellent written and verbal communication skills
  • Strong research and analytical skills
  • Ability to think creatively and innovatively
  • Budget-management skills and proficiency
  • Able to operate efficiently in an environment of ambiguity
  • Proven track record of success leading teams
  • eCommerce or CPG experience ideal, direct experience in our furniture or DTC mattress industry highly valued

About Zinus:
Zinus is a highly successful Global eCommerce mattress and furniture company that values and empowers an entrepreneurial spirit in all employees. We’ve been in the mattress and furniture business for over 16 years, compressing and delivering mattresses in a box a decade before anyone else, so we know a thing or two about this eCommerce business. If you chose to join Zinus you’d be joining a company that is committed to the happiness of our employees and customers above all else with the goal of delivering products and experiences that invoke wonder and joy on a daily basis. If everything above sounds like something you’d like to be a part of, email your resume and cover letter to us at [email protected].

Desired Skills and Experience

Experience

  • 3 year(s): Managing a budget
  • 6 year(s): Corporate marketing affairs
  • 3 year(s): eCommerce or CPG experience

Education

  • Bachelors or better in Marketing or related field.

Skills

  • Detail Oriented
  • Project Management

Behaviors

  • Enthusiastic: Shows intense and eager enjoyment and interest
  • Innovative: Consistently introduces new ideas and demonstrates original thinking

Motivations

  • Self-Starter: Inspired to perform without outside help
  • Growth Opportunities: Inspired to perform well by the chance to take on more responsibility