Marketing Director

Position: Marketing Director - Full Time Staff

Location: Remote

About TurnUp Activism: TurnUp is a 501(c)(3) non-profit mobile app and organization that has embarked on a mission to build the most organized, active, competent, educated and powerful progressive grassroots activist network of young people. In 2020, as the largest and fastest-growing youth voter turnout and activism organization and mobile app, TurnUp reached 36 million young voters nationally with voter registration and election information; texted 1 million young Georgians; reached each young Georgian on social media 8x in the 6 weeks before the runoff; made 17,000 connections between young activists through the TurnUp mobile app; and trained 1,600 young activists who completed over 2,000 volunteer shifts in a 3 months long program. Youth turnout increased more than 10 points.

TurnUp consistently creates and invests in new civic technologies and ideas including an innovative mobile app for youth activism and the organization includes staff as well as 300 youth organizers working on a daily basis and over 20,000 young people that are mobilized to get out the vote and stop voter suppression.

Position Description: TurnUp is looking for an experienced, creative, analytical and mission-driven marketing director that has a deep breath of experience and knowledge in the field and lives and loves the cutting edge of growth marketing. The marketing director will be responsible for creating and executing unique campaigns to scale the TurnUp Activism mobile app. The director will also lead a wide range of marketing and partnership campaigns including influencer marketing campaigns, and the director will have the opportunity to manage a team of contractors and interns to support their work. TurnUp needs an individual that is a highly strategic thinker. This is an extremely important hire for us and will lead to company-wide growth initiatives.

Principal Responsibilities:

• Scale the TurnUp Activism mobile app primarily through acquiring users with influencer marketing on TikTok and Instagram as well as other growth hacking strategies.
• Run tests to analyze and optimize the TurnUp Activism CPI.
• Develop a sustainable growth strategy.
• Define a strategy for, manage, and grow a team of contractors and interns focused on all aspects of marketing including graphic design, video, digital and social media, ASO, SEO, email marketing, and website development. Lead website redesign and other projects requiring contractors.
• Define, measure and report performance of all marketing channels/campaigns and assess against ROI and KPI goals.
• Organize and manage campus ambassadors.
• Develop and manage a six-figure budget, allocating spending and optimizing a blend of channels to hit app and organizational growth targets.
• Organize and lead partnerships with like-minded progressive organizations including to run shared mobile app user acquisition campaigns, and create activism related events that can be promoted through a variety of channels.
• Manage and organize recruitment of influencers and pages to develop social media network and media packages that can be deployed during important activism events and election cycles.
• Partner with the app development team to optimize marketing campaigns.
• Implement a wide range of tracking strategies to measure success and analyze relevant data.
• Conduct paid campaigns on Snapchat and Instagram to encourage young people out to vote and to register to vote and utilize tracking and advanced survey techniques to measure success.
• Understand and use key app analytics and metrics to adjust and strengthen marketing strategy.
• Work with key staff to ensure all organizational communications closely adhere to TurnUp’s brand.
• Execute robust A/B testing programs.

Qualifications:

• Experienced growth marketer having scaled products in the past.
• Experienced with running app user acquisition marketing campaigns and influencer marketing.
• Experienced executing and rigorously analyzing and tracking paid campaigns.
• An innovative thinker ready to develop their own ideas as well as follow and utilize existing marketing strategies.
• Experience managing a team and sizeable marketing budget.
• Collaborative: This position requires working across many aspects of TurnUp.
• Big Picture: Growth at TurnUp is holistic and expands far past just acquisition and performance marketing.
• Independent worker.
• Passionate about TurnUp’s mission.
• Good listener, good problem-solver.
• Detail-oriented and data-driven approach to all tasks, large and small.
• Well-organized and proactive.
• Able to manage multiple deadlines in a fast-paced environment.
• Strong written and verbal communication skills.

Compensation/Benefits: Salary competitive based on experience and generous benefits including paid vacation, personal time, and sick time.

How To Apply: Email Resume and Cover Letter to [email protected] with subject line “Marketing Director”

Studies show that women and people of color are less likely to apply for jobs unless they believe they have every one of the qualifications listed. We encourage all applicants to apply, even if you don’t believe you meet every one of our qualifications described. If you are unsure of whether you meet the qualifications of this position, or how this would be determined, please contact us to discuss your application at the email above.

We are an equal opportunity employer. Applicants are never be disqualified nor discriminated against by race, class, religion, gender identity or expression, sexual orientation, national origin, age, veteran or disability status, criminal history, or educational attainment