Skip to main content
Posted May 13, 2021
1-800-FLOWERS.COM, INC.

Growth Marketing Manager

1-800-FLOWERS.COM, INC.
New York, NY, USA ⚠ [Archived] No Longer Accepting Applicants

The Growth Marketing Manager will be part of the Enterprise Growth team at 1-800-flowers. This individual will be responsible for overall development and day-to-day management of the growth marketing programs including affiliate, influencers, and content partnerships.

As a growth marketing manager, you will be a strategic thinker and self starter, with the know-how, experience, and enthusiasm to identify and implement growth marketing initiatives and to make significant impact to a fast growing, multi-million dollar program. You would be supported with significant resources, including internal and agency teams.

If you are ambitious, passionate, result driven and enjoy taking initiatives in a fast-growing environment, this would be the right position for you!

RESPONSIBILITIES:

Meet and exceed revenue targets for program via the following core roles:

RESEARCH, STRATEGY, & OPPORTUNITY ASSESSMENT

  • Work with Director of Growth Marketing to set strategic direction for the Affiliate and Content programs for multiple brands under the 1800 Flowers enterprise.
  • Responsible for overall management and growth of the affiliate partnerships. Review incoming proposals and make recommendations for testing new partners.

EXTERNAL MANAGEMENT

  • Lead agency partner to develop content marketing and promotional plans, including new customer acquisition and seasonal events, to drive revenue growth.
  • Evaluate and recruit new partners such as content publishers and influencer networks to integrate into the existing affiliate program.
  • Deepen relationship with existing affiliate partners on enhanced exposure via increased commissions or fixed advertising dollars.
  • Negotiate with affiliate partners for additional placements, particularly during key seasonal times such as Mother's Day, Thanksgiving and Christmas.

INTERNAL MANAGEMENT

  • Coordinate internally with marketing, creative, legal, and merchandising to execute against all partner deliverables, including assets, promo codes, tracking links and landing pages.
  • Build strong relationships with internal key partners and come up with new initiatives that create growth opportunities in areas such as mobile, influencers, and content marketing.

POST-ANALYSIS & REPORTING

  • Analyze sales performance and trends; recommend appropriate changes in strategy, pricing, and promotions to achieve revenue and expense objectives.
  • Proactively manage Affiliate Channel budget and revenue through reporting dashboard.

REQUIREMENTS:

  • 3-5 years of experience in driving user retention and acquisition through affiliate marketing and content partnerships, preferred in ecommerce or retail industry.
  • Account management experience to maximize the partnerships and relationships.
  • Experience with budget planning and pacing management.
  • Working knowledge of other digital marketing channels such as display and native.
  • Must be creative, result driven and highly organized.
  • Attention to detail and strong analytic skills to measure performance against goals.
  • Marketing or Communications Bachelor's Degree preferred.